“…Only when China's tourism enterprises develop strong, can China develop into a truly powerful tourism country. On the one hand , in the increasingly fierce competition in the international market, on the other hand, we must continue to innovate and seek development, seize opportunities, and rapidly develop into a powerful tourism enterprise group (Myronov and Myronova, 2021). With the further opening of the Chinese market, European and American travel groups have taken capital, networks and brands to drive straight into the Chinese travel market and compete for the small market share of Chinese travel companies.…”