The relevance of the research is stipulated by the necessity for an adequate evaluation of the tourism enterprises’ efficiency and individual business processes at these enterprises in the context of the ever-growing influence of the tourism industry on the economic and social spheres of society. The aim of the research is to build a conceptual model for evaluating the efficiency of business processes of tourist enterprises. The methodological basis of the research is based on methods of abstraction, analogies, analysis and synthesis; normative and positive approaches to the study of economic processes; process and system approaches; modelling method. The article considers theoretical and methodological approaches to assessing the efficiency of tourism enterprise processes in modern conditions of tourism services market development. The main concepts of business processes were defined, the goal and criteria for evaluating their efficiency were formulated. The main factors affecting the efficiency of tourism enterprises business processes were described. The main groups of indicators for evaluating the tourism enterprise business processes efficiency were proposed. Such a system of indicators helps to comprehensively monitor the situation at a tourism enterprise, since it takes into account all key areas of activity of an enterprise and identifies priority business processes that require changes. The specifics of assessing the level the efficiency of tourism enterprises business processes depend on a number of variable factors and therefore the main trends in the development of a tourist enterprise and the relationship of its economic indicators are usually studied. Approaches to the procedure for evaluating the efficiency of business processes, as well as to the formation of a system of indicators for evaluating the specified efficiency at a tourism enterprise were studied. The main principles of forming a system for evaluating tourism enterprises business processes efficiency are defined. A number of technologies for evaluating the efficiency of business processes were described. A model for evaluating the efficiency of business processes in tourism is presented. It is noted that the main and determining role in evaluating the activities of a tourism enterprise is played by performance targets. Based on the identified features of tourism activities, problems that may arise in the process of evaluating the efficiency of business processes were considered and effective ways to eliminate them were proposed. The prospects for further scientific researches in this direction are substantiated, which are to study the improvement of the tourism companies efficiency through the introduction of innovative technologies (neuromarketing, virtual and augmented reality, as well as “green” technologies)
Вісник Львівського торговельно-економічного університету. Економічні науки. 2019. Вип. 57. 75 УДК 338.486.4Миронов Ю. Б., ORCID ID: 0000-0002-9015-506X, Researcher ID: E-9613-2019, к.е.н., доц., доцент кафедри туризму та готельно-ресторанної справи, Львівський торговельно-економічний університет, м. Львів Миронова М. І., ORCID ID: 0000-0003-1438 МЕТОДОЛОГІЧНІ ПІДХОДИ ДО ОЦІНЮВАННЯ ЕКОНОМІЧНОЇ ЕФЕКТИВНОСТІ ІНДУСТРІЇ ТУРИЗМУ ТА ТУРИСТИЧНОГО БІЗНЕСУАнотація. У статті розглядається сутність понять "економічна ефективність", "ефективність індустрії туризму", визначено передумови розроблення методологічного підходу до оцінювання економічної ефективності функціонування сфери туризму, охарактеризовано економічну сторону оцінювання ефективності сфери туризму. Порушується проблема розробки сукупності показників для оцінювання економічної ефективності сфери туризму на основі комплексного підходу. Запропоновано алгоритм оцінювання економічної ефективності індустрії туризму та показники такого оцінювання. Описано технологію розрахунку інтегрального показника економічної ефективності індустрії туризму. Представлено модель оцінювання економічної ефективності діяльності підприємств туристичного бізнесу. Доведено, що адекватна оцінка економічної ефективності сфери туризму дозволяє активно впливати на поточний стан і тенденції розвитку туристичної галузі, відслідковувати і коректувати некеровані явища і процеси, складати плани та програми розвитку сфери туризму як на регіональному, так і на державному рівні. Визначено перспективні напрями подальших наукових досліджень у даному напрямі.Ключові слова: туризм, туристичний бізнес, індустрія туризму, ефективність, економічна ефективність.Abstract. The essence of the concepts of "economic efficiency", "efficiency of the tourism industry" is considered in the article, the preconditions of the development of the methodological approach to the economic efficiency evaluation of the tourism sphere functioning are defined as well as the economic side of the evaluation of the tourism sphere's efficiency is characterized. The problem of developing a set of indicators for assessing the tourism sector economic efficiency based on the integrated approach is highlighted. The algorithm of evaluation of economic efficiency of tourism industry and indicators of such estimation are proposed. The technology of calculating the integral indicator of economic efficiency of the tourism industry is described. The model of economic efficiency evaluation of tourist business enterprises activity is presented.
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