“…There is cultural specificity related to approach and avoidance, revealed via individual measures (Elliot et al, 2001;Hamamura et al, 2009;Niles, 1995;Wang et al, 2017;Yamazaki, 2005). Social and motivational aspects of transfer have long been proposed (Dweck, 1986;McKeachie, 1987;Pea, 1987;Prather et al, 1972), although clear evidence on the relation between the learning transfer and cultural peculiarities of learning for achievement and avoidance is still lacking. If the attitude to gains and losses has cultural specificity, then the approach-avoidance differences of learning and performance indices would be affected by culture, too.…”