The Tourist Information Matrix – Differentiating Between Sources and Channels in the Assessment of Travellers' Information Search

Gronflaten, Oyvind

doi:10.1080/15022250902761280

Cited by 16 publications

(11 citation statements)

References 37 publications

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“…This study, like the study by Pearce and Schott (2005), extends research on the topic of the information channels used by tourists. GrØnflaten (2009) states that knowing where and how travellers acquire information when planning their trip is essential for developing marketing strategies. Some people might prefer a large variety of information sources, whereas some may be less active seekers (Murphy and Olaru, 2009).…”

Section: Market Segmentation In Tourismmentioning

confidence: 99%

Activity-based market segmentation of rural well-being tourists

Pesonen

Tuohino

2015

Journal of Vacation Marketing

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Providing well-being and wellness services are growing trends in tourism. Well-being tourism has considerable potential as well with respect to tourism in rural areas. The objective of this article is to study well-being tourists as a heterogeneous market segment via activity-based segmentation in rural areas. Their online information search behaviour is compared to that of other market segments to ensure that the various segments can be targeted online and to elaborate upon the information search behaviour of various activity segments. Using cluster analysis, three different rural tourist segments can be identified in Finland based on their well-being activities. The results show the possibilities for activity-based segmentation in understanding the preferences for well-being services. The study demonstrates that the various rural well-being activity segments differ from each other based on socio-demographics and in how they use the Internet to search for information, book their holidays and write online reviews. All of these differences have managerial implications when it comes to developing rural well-being products, and they also demonstrate the possibilities for activity segmentation in rural well-being tourism.

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Section: Market Segmentation In Tourismmentioning

confidence: 99%

Activity-based market segmentation of rural well-being tourists

Pesonen

Tuohino

2015

Journal of Vacation Marketing

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“…There are numerous studies on how tourists seek information, such as those excellently reviewed by Grønflaten (2009) and those concerned with the information communication technology (ICT) by Jacobsen and Munar (2012), Pan et al (2011) and Xiang and Gretzel (2010). These surveys of tourists' information search behaviour frequently correlate their findings with a range of socio-demographic factors and destination characteristics.…”

Section: Background From the Literaturementioning

confidence: 99%

“…whether they had used any of these as inspiration for their choice of destination. The selection of items was inspired by previous studies (e.g., Bieger and Laesser, 2004;Choi et al, 2007;Fodness and Murray, 1999;Grønflaten, 2009;Jacobsen and Munar, 2012). Second, the respondents were asked to specify, from a list of 15 items, what type of information they had sought to plan their holiday (e.g., currency rates, accommodation, sights etc.)…”

Section: The Survey Instrumentmentioning

confidence: 99%

“…In the last two decades, the internet has led to profound changes in the marketing of tourism services and destinations (Buhalis and Law, 2008). Travel-related information can increasingly be retrieved electronically and Internet research has become a dominant source of information in terms of travel planning (Grønflaten, 2009;Pan et al, 2011). In spite of radical technological changes, there is a remarkable lack of insight into the relationship between travel motivations and online search behaviours.…”

Section: Introductionmentioning

confidence: 99%

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The role of demographics and travel motivation in travellers' use of the internet before, during, and after a trip

Jensen

Hjalager

2013

IJTP

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This paper explores travellers' use of the internet before, during and after a trip. Data for the study were obtained using an internet-based questionnaire completed by members of an online panel of 513 respondents. Differences across socio-demographic characteristics confirm that the young, well-educated and affluent tend to be the first movers in taking advantage of the internet. A factor analysis identified eight motivational factors that are thematically similar to those found in other studies on travel motivation. The results show that the acquisition and sharing of travel information depends upon travel motivations. Travellers motivated by nature-and culture-related factors are characterised by intensive pre-and during-trip research and little information sharing, in contrast to travellers motivated by relaxation or social factors, who do less research but are more likely to share travel information and photos after their trips. The article ends with a discussion of the managerial implications of these findings for tourism service providers and destinations.

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“…Indeed, travelers who perform an internal information search often depend heavily on their existing knowledge. Factors, such as travelling style, age and nationality, are strong predictors for travelers searching for information from different sources (Gronflaten, 2009). A variety of channels in modern communication has been designed for tourists to obtain information or knowledge about their destinationbefore their travel.…”

Section: Destination Product Knowledgementioning

confidence: 99%

Determinants of Destination Knowledge Acquisition in Religious Tourism: Perspective of Umrah Travelers

Hassan¹,

Zainal²,

Mohamed³

2015

IJMS

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Religious travel has grown consistently with the growth of the tourism industry worldwide. However, some of the religious based tourism particularly pilgrimage tourism such as Umrah received little attention in the literature although there are 6 million people performing it each year. Thus, this study aims to examine the relationship between the factors influencing information acquisition behavior to gain destination product knowledge in performing Umrah. Survey data from 198 Umrah travelers were analyzed using Partial least squares (PLS) structural equation. The final useful sample consisted of 198 Muslim participants who had travelled to Mecca for Umrah in the last 12 months. Partial least squares (PLS) structural equation was used in data analysis. The results show that the determinants of information search, the purpose of travelling, past experience, quality of information and travel companion affect information acquisition behavior and destination product knowledge. The findings of this study will aid tour operators and travel agents in developing relevant strategies for future business development.

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The Tourist Information Matrix – Differentiating Between Sources and Channels in the Assessment of Travellers' Information Search

Cited by 16 publications

References 37 publications

Activity-based market segmentation of rural well-being tourists

Activity-based market segmentation of rural well-being tourists

The role of demographics and travel motivation in travellers' use of the internet before, during, and after a trip

Determinants of Destination Knowledge Acquisition in Religious Tourism: Perspective of Umrah Travelers

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