Determinants of Destination Knowledge Acquisition in Religious Tourism: Perspective of Umrah Travelers

Hassan, Siti Hasnah; Zainal, Siti Rohaida Mohamed; Mohamed, Osman

doi:10.5539/ijms.v7n3p84

Cited by 9 publications

(9 citation statements)

References 37 publications

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“…These feelings reflect employees experience and knowledge and their capability to be confident in themselves and build confidence in customers themselves. According to (Hassan et al 2015), assurance can be developed by the level of information, knowledge and kind treatment by the employees in offering the services and their capability to build trust and confidence in Umrah customers especially in Umrah travel services (Ashdaq et al 2015). Finally, in this research, responsiveness is the readiness of Umrah travel agents at a specific period to provide punctual services as perceived by customers.…”

Section: The Relationship Between Assurance and Umrah Customer Loyaltymentioning

confidence: 99%

The Effect of Umrah Service Quality on Umrah Customer Satisfaction and Umrah Customer Loyalty: Evidence from Umrah traveling agents in Malaysia

Othman

Harun

2021

TSSJ

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The main aim of this study is to explore the impact of the dimensions of Umrah service quality on customer satisfaction for Umrah and customer loyalty for Umrah in the travel industry. Increasingly intense competition and structural shifts in the business environment are now pushing companies to adopt a customer-focused strategy that elevates the value of customer-related constructs such as customer satisfaction, quality of service, and consumer loyalty in describing the success of a company. Umrah service efficiency, Umrah customer satisfaction, and Umrah customer loyalty were calculated from the literature using a 5-point Likert scale. Structural equation modeling was carried out to analyze the impact of Umrah service quality on customer satisfaction in Umrah and customer loyalty in Umrah. The result showed that all dimensions of service quality influenced customer satisfaction and loyalty of Umrah's customers. The study's key drawback is that it was confined only to the Malaysian nation. Second, the present study only focuses on the traveling industry in Umrah. The results clearly indicate the dimensions of the quality of Umrah service that the practitioners must concentrate on in order to provide a better quality of service.

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Section: The Relationship Between Assurance and Umrah Customer Loyaltymentioning

confidence: 99%

The Effect of Umrah Service Quality on Umrah Customer Satisfaction and Umrah Customer Loyalty: Evidence from Umrah traveling agents in Malaysia

Othman

Harun

2021

TSSJ

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“…The number of the studies only started to increase after the 2000s. In one study on religious tourists' information acquisition behaviours (Hassan et al, 2015), online information sources were found important for Umrah travellers. In another study, Haq and Jackson (2009) investigated the role of ICTs in religious tourists' perceptions.…”

Section: The Use Of Sm By Religious Touristsmentioning

confidence: 99%

Social media usage behaviours of religious tourists: The cases of the Vatican, Mecca, and Jerusalem

Caber

Drori

Albayrak

et al. 2021

Journal of Tourism Research

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The study examines social media (SM) usage preferences of religious tourists, their motivations for sharing travel experiences on SM, and the motivational differences by demographics and SM usage characteristics. Employing three field studies in the Vatican, Mecca, and Jerusalem, we show that instant messaging applications were the most popular SM platforms for all religious groups. In addition, motivation for experience sharing on SM differed by age, visit frequency to destination, religiosity level, and SM usage experience. Although there were significant differences between the groups in terms of using SM to share their travel experience, 'maintaining social connections & friendships' was identified as the most important motive for all.

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“…While Hajj is the fifth pillar of Islam and has defined rituals from a temporal and practical standpoint, Umrah is voluntary and can be performed at any time, except on Hajj days, and maintains the practice of rituals in much the same way. In Islam, religious and spiritual journeys can be divided into three types: Hajj, Umrah, and Ziyara (Hassan et al, 2015;Haq and Wong, 2010;Timothy and Olsen, 2006). While the Umrah is part of the pilgrimage to Mecca, it is a minor pilgrimage that Muslims can undertake at any time of the year (Heidari et al, 2018), and represents a major form of travel for Muslims worldwide.…”

Section: Introductionmentioning

confidence: 99%

“…While the Umrah is part of the pilgrimage to Mecca, it is a minor pilgrimage that Muslims can undertake at any time of the year (Heidari et al, 2018), and represents a major form of travel for Muslims worldwide. It can be completed more than once (Hassan et al, 2015), and can be repeated, based on a person's physical and financial capabilities.…”

Section: Introductionmentioning

confidence: 99%

The Emergence of a New Religious Travel Segment: Umrah Do It Yourself Travellers (Diy)

ATIKAH¹,

Tan²,

Trupp³

et al. 2022

GTG

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This research examines the rise of a new religious travel segment – the Umrah Do It Yourself (DIY) travellers. While Hajj is the fifth pillar of Islam, Umrah is a minor Muslim pilgrimage that can be undertaken at any time of the year, while still playing a crucial role in the completion of Hajj rituals. In the past, Umrah was managed by an authorised travel agent, who makes all the necessary pilgrimage preparations, from flights to trip itineraries. Recent years have seen an upsurge in travellers who prefer not to utilise the services of such agencies, but instead, to make their own arrangements. The decision by the Saudi Arabian government to launch a Tourist e-Visa in September 2019 has opened a window of opportunity for the legalization of Umrah DIY journeys. The objectives of this study are (i) to explore the travel motives that contribute to the success of the Umrah DIY, and (ii) to explore the factors that support and facilitate the decision for the Umrah DIY. The data were obtained via 20 semi-structured interviews with Umrah DIY travellers. The findings show that flexibility, spirituality, and budget have a crucial impact on travel motivation. Additionally, the findings suggest that information sources, travel quality, companionship/new friendship, and familiarity facilitate the choice of Umrah DIY travel. This research contributes to the growing scholarship on the Muslim travel market beyond Hajj and to studies on independent religious travel. Findings provide an opportunity for suppliers and industry participants to understand the travel motives of this new segment as a basis for producing relevant religious tourism products and services.

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Determinants of Destination Knowledge Acquisition in Religious Tourism: Perspective of Umrah Travelers

Cited by 9 publications

References 37 publications

The Effect of Umrah Service Quality on Umrah Customer Satisfaction and Umrah Customer Loyalty: Evidence from Umrah traveling agents in Malaysia

The Effect of Umrah Service Quality on Umrah Customer Satisfaction and Umrah Customer Loyalty: Evidence from Umrah traveling agents in Malaysia

Social media usage behaviours of religious tourists: The cases of the Vatican, Mecca, and Jerusalem

The Emergence of a New Religious Travel Segment: Umrah Do It Yourself Travellers (Diy)

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