“…Over time, HEIs began to become not only institutions for teaching (first mission) and researching, but also for transferring its results to the market (third mission), assuming a role as protagonists in economic, social, and cultural development (Audy, 2017; Schmitz et al, 2017; Vefago et al, 2020) [5,27] .This third complementary mission is revealed through the generation, use, application, and valorization of knowledge with external stakeholders and society to gain a leading role in economic growth and regional development (Nsanzumuhire & Groot, 2020;Secundo et al, 2017) [21,24] . Involving a huge number of activities, the third mission is connected with a variety of activities, including not only (applied) research, development, and innovation, but also engagement with society that goes beyond the two traditional missions of education and research of HEIs (Laredo, 2007;Piirainen et al, 2016) [19,22] .…”