The Technology Readiness or Social Presence, Which One Could Explain the Technology Acceptance Better? An Investigation on Virtual Communities

Jubran, Said; Sumiyana, Sumiyana

doi:10.22146/jieb.9961

Cited by 4 publications

(4 citation statements)

References 52 publications

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“…Raymond (2012) empirically showed that online social networking presence has positive influence on university students’ learning. Jubran and Sumiyana (2015) found that social presence and compatibility are integrated into the TAM, and could positively affect technology acceptance. Users who have strong social presence in virtual environment systems become immersed more easily.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Utilizing the Push-Pull-Mooring-Habit framework to explore users’ intention to switch from offline to online real-person English learning platform

Chen

Keng

2019

INTR

115

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Purpose The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit (PPMH) framework in order to better understand users’ intention of switching from offline to an online real-person English learning platform service. Design/methodology/approach Based on 301 valid responses collected from an online survey questionnaire, structural equation modeling was employed to examine the research model. Findings The causal model was validated using SmartPLS 3.0, and all study hypotheses were supported. The results show that push effects (learning convenience, service quality and perceived price), pull effects (e-learning motivation, perceived usefulness), mooring effects (learning engagement, switching cost and social presences) and habit effects (relationship inertia) all significantly influence users’ switching intentions from offline to an online real-person English learning platform. Practical implications The findings should help online English learning service providers and marketers to understand the intention of offline English learning users to switch to an online real-person English learning platform, and develop related theories, services and regulations. Originality/value The present study extends the prior research of an online real-person English learning platform by providing PPMH as the general framework and demonstrating its efficacy in explaining user switching intentions.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Utilizing the Push-Pull-Mooring-Habit framework to explore users’ intention to switch from offline to online real-person English learning platform

Chen

Keng

2019

INTR

115

View full text Add to dashboard Cite

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“…Existing studies on the relationship between TR and SP are scarce; they do, however, include a study on individuals' sharing of knowledge [40]. However, this study did not examine the direct relationship between TR and SP; instead, it examined how each dimension of TR and SP influenced the knowledge sharing intentions of its participants, based on the technology acceptance model (TAM) [41].…”

Section: Technology Readiness Social Presence Course Satisfaction And...mentioning

confidence: 99%

Sustained Use of Virtual Meeting Platforms for Classes in the Post-Coronavirus Era: The Mediating Effects of Technology Readiness and Social Presence

Yu-mi

Moon

2021

Sustainability

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In response to the COVID-19 pandemic, educational institutions were forced to turn to online classes that are either recorded or taught live on virtual meeting platforms. Students could, therefore, attend classes from virtually any location using their mobile devices and Internet access. Despite the prolonged pandemic, little attention has been paid to whether offering courses on a virtual meeting platform is sustainable. This study, therefore, explores the antecedents of students’ intentions regarding the sustained use of virtual meeting platforms for academic courses. We investigated the relationship between technology readiness (TR) and perceived social presence (SP) within a virtual communication setting with course satisfaction and sustained use intention. Data were collected via a survey from 525 college students in South Korea who had attended classes using a virtual meeting platform. Serial mediation analysis revealed a pathway in which SP and course satisfaction in series fully mediate the positive relationship between technology readiness and sustainability. This study discusses the implications in relation to the sustainability of virtual technology-based courses as a replacement of live classroom-based courses from a user perspective. Further research is needed to understand users’ negative experiences of attending courses on virtual meeting platforms.

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“…Hal ini sesuai dengan konsep teknologi readyness seperti yang dijelaskan oleh Blut & Wang (2020) dimana dimensi optimisme merepresentasikan pandangan positif terhadap teknologi dan persepsi terhadap manfaat teknologi dalam meningkatkan efisiensi pekerjaan dan meningkatkan kinerja seseorang di lingkungan kerja dan di rumah. Sedangkan Jubran & Sumiyana (2016) menjelaskan bahwa dimensi innovativeness mengacu pada tingkat dimana seseorang senang bereksperimen dengan teknologi dan menjadi yang terdepan dalam usaha mencoba produk atau jasa berbasis teknologi yang terbaru.…”

Section: Pentingnya Pengadaptasian Teknologi Dan Sistem Informasiunclassified

Adopsi teknologi sebagai alternatif untuk peningkatan daya saing UMKM Surakarta pasca Covid-19

Wibowo¹,

Agra²,

Husain³

2021

JMDB

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The rapid development of technology in the last few decades has impacted the business world. Information technology is one of the best examples of that rapid development. Large companies aware of the importance of information technology seek to increase its use to increase competitiveness in the market. In contrast to the conditions in the SME sector, it has not significantly comprehensively adopted information technology to increase competitiveness in the industry. This study uses a qualitative method. The respondents of this study were MSMEs who were randomly selected using snowball sampling by previous informants from various sectors regardless of the size of their business. Informants from the MSMEs are business owners with different educational backgrounds and experiences. We will only look at the status of MSMEs in deciding whether or not they are ready to use information technology to increase competitiveness in the industry. We found that four main factors become the basic considerations for SMEs in Surakarta to use or not to use information technology to increase competitiveness in the industry

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The Technology Readiness or Social Presence, Which One Could Explain the Technology Acceptance Better? An Investigation on Virtual Communities

Cited by 4 publications

References 52 publications

Utilizing the Push-Pull-Mooring-Habit framework to explore users’ intention to switch from offline to online real-person English learning platform

Utilizing the Push-Pull-Mooring-Habit framework to explore users’ intention to switch from offline to online real-person English learning platform

Sustained Use of Virtual Meeting Platforms for Classes in the Post-Coronavirus Era: The Mediating Effects of Technology Readiness and Social Presence

Adopsi teknologi sebagai alternatif untuk peningkatan daya saing UMKM Surakarta pasca Covid-19

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