Utilizing the Push-Pull-Mooring-Habit framework to explore users’ intention to switch from offline to online real-person English learning platform

Chen, Yu‐Hsin; Keng, Ching‐Jui

doi:10.1108/intr-09-2017-0343

Cited by 77 publications

(145 citation statements)

References 93 publications

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“…However, mooring directly affects switching intention in the framework of PPM. In addition, previous studies have also indicated that mooring can weaken the relationship between push and pull factors in switching intention (Chen and Keng, 2019;Wang et al, 2019). Therefore, we assumed that previous use habits affect the relationship of the push and pull factors of students using online learning with their switching intention.…”

Section: Mooring Factormentioning

confidence: 96%

“…Based on the PPM framework, the Push factor is considered a negative influence factor that drives users to leave the existing services. Learning Convenience, Service Quality, and Safety Risks have proven to be push-oriented factors in previous studies (Chen and Keng, 2019;Cheng et al, 2019;Liao et al, 2019). According to the situation, this study regards three variables as the Push factors that affect the willingness of students to switch.…”

Section: Push Factormentioning

confidence: 99%

“…Although high Service Quality does not necessarily improve consumer loyalty, low Service Quality will keep customers away from old services (Jung et al, 2017;Liao et al, 2019). In the study of online learning switching behavior, the previous study of Chen and Keng (2019) used the PPM model to explore the learning Switching Behavior of physical English learning and indicated that service staff should effectively provide specific service of the English learning area to users. When users feel that the Service Quality of the English learning center is declining, they will also transfer to online English learning platform.…”

Section: Push Factormentioning

confidence: 99%

“…When the impact of the pandemic forced students to devote time and energy to familiarize the online teaching platforms, how to increase students' willingness to switch to online learning and reduce learning shocks is a key factor to think about during the pandemic. In previous studies, Chen and Keng ( 2019 ) investigated the Switching Intention of switching from traditional live-action English learning to online live-action English learning platform and suggested that online learning should pay more attention to the needs of learners in order to enhance the value of students' overall learning. However, unlike previous studies of Chen and Keng ( 2019 ), the willingness of students to switch from physical courses to online learning under the impact of the pandemic has also become an important topic to explain migration behavior under emergency management.…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

A Study on Traditional Teaching Method Transferring to E-Learning Under the Covid-19 Pandemic: From Chinese Students' Perspectives

et al. 2021

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In response to the Covid-19 pandemic, online learning has been carried out in many countries with different types of online learning models being promoted and implemented. In the global pandemic continues, the education environment is forced to change from traditional classroom or blended teaching mode to online learning teaching model. With the outbreak of COVID-19, China was the first to announce that online courses are to be implemented in February 2020. In China, whether online learning can replace traditional offline teaching has become a topic worth discussing. Therefore, this study investigates university students in China by questionnaires and discussions of this topic. The study is based on the Push–Pull Mooring model. Based on 854 valid responses collected from an online survey questionnaire, structural equation modeling was employed to examine the research model. The results show that push effects (Perceived security risk, Learning convenience, and Service quality), pull effects (Usefulness, Ease of use, Teacher's Teaching Attitude, Task-technology Fit), and mooring effects (habit) all significantly influence users' switching intentions from offline to online learning platform. Finally, this study explores whether push–pull–mooring can be a reference for promoting and implementing online learning courses in Chinese colleges and universities in the future after the pandemic.

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Section: Mooring Factormentioning

confidence: 96%

Section: Push Factormentioning

confidence: 99%

Section: Push Factormentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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A Study on Traditional Teaching Method Transferring to E-Learning Under the Covid-19 Pandemic: From Chinese Students' Perspectives

et al. 2021

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show abstract

“…The mooring effect demonstrates switching intentions, which incur switching costs. If a customer has become accustomed to an original online platform and wants to change to another forum, then he/she needs to spend money and time to get used to the new user interface [ 23 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Degrees of Shortage and Uncovered Ratios for Long-Term Care in Taiwan’s Regions: Evidence from Dynamic DEA

Chiou

2021

IJERPH

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The government is facing the country’s aging population and low birth rate have led to a severe shortage of its healthcare workforce in Taiwan after 2003. In order to explore the status of the country’s degree of long-term care shortage and uncovered ratio, this research uses the Push-Pull-Mooring (PPM) theory to explain long-term care efficiency during 2010–2019 in each city and county. We collect longitudinal-sectional data for 2010–2019 from the Ministry of Health and Welfare’s Department of Statistics for 22 administrative regions in Taiwan in each year and employ dynamic data envelopment analysis (DEA) to evaluate the overall technical efficiency and the disaggregate output insufficiency to explain the research results. The main findings are as follows: (1) Cities near the capital Taipei have the highest degree of shortages in long-term caregivers and high uncovered ratios of people who need long-term care. (2) Presently, there is no demand to increase the number of long-term care institutions in Taiwan. (3) The government should introduce new long-term care certificates through national examinations in order to develop a stronger professional workforce in this field.

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Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach

Haridasan

Fernando

Saju

2021

J of Consumer Behaviour

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This research develops and tests a model on cross‐channel switching intentions using the PPM framework. Four hundred and fifty‐six valid responses were collected from online and in‐person survey. The proposed relationships were tested using structural equation modelling. The results confirmed the positive influence of push (extent of external information search) and pull (alternative attractiveness) factors on switching intention in the cross‐channel context. The study also showed that higher multichannel self‐efficacy and lower switching costs significantly increased the pull effect. However, the effect of multichannel self‐efficacy on the push factor differed for online and offline consumers. Additionally, the results confirm that product fit uncertainty and purchase involvement significantly influenced the extent of information search. The study makes recommendations that can aid retail managers minimise the impact of push and pull variables. Information provision and merchandising strategies can dissuade highly involved consumers from searching extensively. Similarly, selective lock‐in strategies can reduce the attractions of alternative channels. This work contributes to the growing body of studies that investigate the effect of information search in a multichannel context.

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Utilizing the Push-Pull-Mooring-Habit framework to explore users’ intention to switch from offline to online real-person English learning platform

Cited by 77 publications

References 93 publications

A Study on Traditional Teaching Method Transferring to E-Learning Under the Covid-19 Pandemic: From Chinese Students' Perspectives

A Study on Traditional Teaching Method Transferring to E-Learning Under the Covid-19 Pandemic: From Chinese Students' Perspectives

Degrees of Shortage and Uncovered Ratios for Long-Term Care in Taiwan’s Regions: Evidence from Dynamic DEA

Investigation of consumers' cross‐channel switching intentions: A push‐pull‐mooring approach

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