This study aims to analyze the impact of the existence of modern markets on the marketing performance of traditional markets from the perspective of traders and consumers in Wonogiri Regency. This type of research is descriptive qualitative with data collection techniques using interviews. The sampling technique uses non-probability sampling (purposive sampling) with data analysis, organizing data into categories, describing it into units, synthesizing, compiling into patterns, choosing what is important and what will be studied, and drawing conclusions. The results of this study indicate that the presence of modern markets in Wonogiri Regency has positive and negative impacts where traditional market traders do experience a decrease in profits and market share due to segmentation, but traders also feel that with the changing times and regional development it is necessary to adapt and renewal of business systems so as to minimize competition and increase partnerships and competitiveness in the industry. The Government of Wonogiri Regency should be aware of this condition and take a policy in structuring the operating system of the traditional market and modern market, so that it can run more dynamically and side by side without having to have a price war that has a negative impact on the market ecosystem or price stability.
A sustainable business strategy is inevitable for 21st-century businesses. Consumers expect MSMEs to adopt sustainable strategies but realizing one's needs is the only impetus for any consumer. Thus, there is a gap between business sustainability practices and consumer expectations. This research identifies strategic sustainable business strategies to be integrated into business practices. This type of research uses exploratory qualitative methods. The type of data is primary data which is a direct answer from the informant. The data collection technique uses an interview method. The sampling design used non-probability sampling (snowball). The analysis technique is through data collection, data reduction, data presentation, and concluding because it can explain, assess, and visualize superior MSME empowerment modeling. The results of this study indicate that four strategies can be applied by MSMEs, including New vs. returning visitors, Bounce rate, Abandonment rate, and cost per conversion. The results of this study can contribute to the development of a technology-based sustainable business strategy which is expected to become the primary role model in increasing the competitiveness of MSMEs. Keywords:business strategy, competitiveness, capability, digital, sustainability
Background: Vaginal discharge is also known as vaginal discharge. Vaginal discharge is a physiological condition, but because this fluid can make the genital area moist, so often the genital area becomes a good habitat for the growth of various organisms such as bacteria or fungi to thrive. Efforts can be made to make young women more concerned about genital health by providing insight, continuous motivation on the importance of maintaining genital health and direct practice on ways to maintain genital health. Betel leaf contains kavikol can be used as an antiseptic that can kill fungi and germs. Betel leaf boiled water is easy to make, inexpensive, easy to obtain, low risk because it is an herbal medicine, and has been used since our ancestors. Objective: This PKM aims to provide knowledge, personal hygiene practices and train betel leaf stew for young women who live in the Aisyiyah Orphanage, Wirun Mojolaban Sukoharjo Village. Methods: To provide personal hygiene knowledge, it was carried out by providing personal hygiene education counseling using the lecture method for training in the skills of making betel leaf boiled water. Results: Based on the evaluation during community service activities, several positive results were obtained, such as: 1) PKM participants totaled 30 people 2). Participants gave positive feedback. 3) Participants are able to independently make a solution from boiled green betel water to be used to maintain genetic health. The conclusion of this activity is that health education with lectures, discussions and training methods is effective to increase knowledge about how to maintain genital health.
This study examines the effect of leadership style and employee loyalty on employee performance, where leadership style and employee loyalty are the independent variables, and employee performance is the dependent variable. The population of this study was 53 employees of the Wonogiri Regency DISPORA. Data collection uses populative research methods (Census). The analytical tool used in this study is multiple linear regression analysis. The results showed that leadership style and employee loyalty simultaneously had a positive and significant effect on employee performance.
Program pengabdian masyarakat ini bertujuan untuk memberikan edukasi yang komprehensif tentang peningkatan pendapatan melalui digital entrepreneurship (e-commerce) serta pelatihan dan pendampingan dalam pembuatan akun dan lapak di e-commerce, penentuan produk dan harga, promosi, pengemasan, dan pendistribusian produk melalui jasa ekspedisi. Metode dalam program ini adalah IbM (Iptek untuk Masyarakat), yang dilakukan melalui pendidikan dan pengarahan secara komunikasi dua arah (duplex), dilanjutkan dengan pelatihan keterampilan dan pendampingan e-commerce untuk simulasi implementasi bisnis digital. Hasil program peningkatan keterampilan kewirausahaan melalui e-commerce sebagai media startup bisnis dilakukan secara bertahap: (1) metode IbM yaitu pelatihan pendaftaran dan pengelolaan profil e-commerce; (2) Mengelola akun e-commerce secara berkala sampai terjadi penjualan; (3) Menjual dan membuat laporan bisnis online yang telah dijalankan. Kegiatan pendampingan untuk membuat business plan dapat mendorong Anak PAKYM di Panti Asuhan Muhammadiyah secara mandiri dan inovatif mengembangkan ide, tujuan, strategi dan mengimplementasikan bisnis digital yang akan berjalan efektif.
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