The state of online impulse-buying research: A literature analysis

Chan, Tommy K. H.; Cheung, Christy M. K.; Lee, Zach W. Y.

doi:10.1016/j.im.2016.06.001

Cited by 411 publications

(421 citation statements)

References 47 publications

(106 reference statements)

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“…Dalam pembelian produk, perilaku konsumen yang satu bisa sangat berbeda dengan yang lain. Kelompok pembeli yang satu mungkin melakukan perencanaan pembelian dengan matang sebelum pergi ke toko sehingga kelompok ini cenderung membawa daftar belanja (Chan, Cheung, & Lee, 2017). Kelompok pembeli yang lain mungkin berbelanja tanpa melakukan perencanaan sehingga pembelian yang dilakukan lebih terdorong oleh spontanitas atau ketertarikan yang muncul secara langsung begitu melihat suatu produk.…”

Section: Impulse Buyingunclassified

“…Konsumen yang membeli barang diskon akan merasa senang dan menganggap dirinya sebagai pembeli yang cerdas (Black et al, 1985;Edwin Japarianto, 2010). Seseorang akan sangat mungkin merasa berpetualang (adventure shopping), kekeluargaan (social shopping) mengatasi stres (gratification shopping), mengikuti tren (idea shopping), berbelanja untuk teman/keluarga (role shopping) dan mencari diskon (value shopping) dengan melakukan pembelian atau berbelanja dengan spontan tanpa berpikir panjang (impulse buying) dalam pembelian di online store (Chan et al, 2017;Edwin Japarianto, 2010;Kesari & Atulkar, 2016a;Kosyu et al, 2014;Kusuma, Idrus, & Djazuli, 2013;Xiang, Zheng, Lee, & Zhao, 2016 …”

Section: Hedonic Shopping Motivationunclassified

“…Adventure shoppingmenurut Black et al, (1985)dapat berpengaruh dalam pembelian pada online store karena jika seseorang petualangan atau eksplorasi belanja dilakukan untuk menemukan sesuatu yang baru, menarik, memberi semangat dan praktik kenikmatan yang dirasakan dalam dunianya selama proses belanja maka semakin tinggi pengaruh impluse buying yang akan di lakukan oleh seseorang tersebut (Chan et al, 2017;Edwin Japarianto, 2010;Guido et al, 2015;Semuel, 2005). Berdasarkan pertimbangan tersebut, muncullah hipotesis 1 sebagai berikut "Diduga adventure shopping berpengaruh signifikan terhadap impulse buyingdalam pembelianonline store"…”

Section: Perumusan Hipotesisunclassified

“…Dengan adanya gartification shopping yang dapat mengatasi stres, dan dapat memperlakukan diri secara khusus tidak mempengaruhi konsumen untuk melakukan impulse buying dalam pembelian online store. Hasil tersebut tidak sesuai dengan hasil penelitian yang dilakukan oleh Siregar & Dewi, (2015);Semuel, (2005); Kosyu et al, (2014); dan Chan et al, (2017) 4. Pengaruh Idea shopping terhadap impulse buying dalam pembelian online store Hasil uji t-hitung memperoleh nilai sebesar 0,23 signifikan pada 0,819, dan t-tabel sebesar 1,664 berarti t-hitung > t-tabel dan nilai signifikan idea shopping sebesar 0,819 < 0,05 yang artinya terbukti bahwa Idea shopping (X4) secara parsial atau individu tidak berpengaruh signifikan terhadap impulse buying (Y).…”

Section: Pembahasanunclassified

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Analisis Hedonic Shopping Motives Terhadap Impulse Buying Toko Daring pada Masyarakat Kota Kediri

Purnomo¹,

Riani²

2018

Ekspektra J. Bisnis dan Manaj.

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AbstrakPenelitian ini mengacu pada karakter hedonic shopping motives seseorang dalam melakukan suatu pembelanjaan dengan spontan tanpa memikirkan kegunaannya dalam jangka panjang. Adakalanya seseorang yang berbelanja tanpa mau bersusah payah untuk ke toko untuk mendapatkan barang yang mereka inginkan, dengan teknologi yang canggih seseorang bisa melihat barang-barang yang mereka inginkan dengan sistem online store. Tujuan penelitian ini untuk mengetahui pengaruh adventure shopping, gratification shopping, idea shopping, role shopping dan value shopping sebagai komponen hedonic shopping motives terhadap impulse buying dalam pembelian online store pada masyarakat Kota Kediri. Penelitian ini menggunakan pendekatan kuantitatif. Metode pengambilan sampel menggunakan kombinasi teknik sampling snow ball dan purposive sampling dengan jumlah sampel 80 responden. Teknik analisis data yang digunakan yaitu analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda, uji koefisien determinasi dan uji hipotesis dengan bantuan program SPSS for windows Versi 23. Hasil penelitian ini adalah secara parsial adventure shopping dan role shopping berpengaruh signifikan, dan social shopping, gratification shopping, idea shopping dan value shopping tidak berpengaruh signifikan terhadap impulse buying, sedangkan secara simultan adventure shopping, gratification shopping, idea shopping, role shopping dan value shopping, secara bersama-sama berpengaruh positif signifikan terhadap impulse buying online store.

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Section: Impulse Buyingunclassified

Section: Hedonic Shopping Motivationunclassified

Section: Perumusan Hipotesisunclassified

Section: Pembahasanunclassified

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Analisis Hedonic Shopping Motives Terhadap Impulse Buying Toko Daring pada Masyarakat Kota Kediri

Purnomo¹,

Riani²

2018

Ekspektra J. Bisnis dan Manaj.

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“…Os fatores situacionais são condições ambientais que envolvem o processo de compra e podem favorecer ou dificultar as compras por impulso (STERN, 1962). Alguns estudos encontraram que os fatores situacionais têm relação positiva com compra por impulso (AMOS; HOLMES; KENESON, 2014;ATULKAR;KESARI, 2018;CHAN;CHEUNG;LEE, 2017). Mihic e Kursan (2010) definem esses fatores como fatores externos provenientes do ambiente de compra, ou seja, é quando o consumidor entra em contato com determinados estímulos visuais que podem o influenciar a realização de uma compra não planejada.…”

Section: Antecedentes Da Compra Por Impulsounclassified

Comportamento De Compra Por Impulso Em Sites De Compras Coletivas / Impulsive Purchase Behavior in Collective Shopping Sites

Reck

Basso

2018

RGO

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RESUMO: Estudos recentes investigam a compra por impulso no ambiente online. No entanto, pouco se sabe sobre como a compra por impulso ocorre especificamente em sites de compras coletivas. Os objetivos deste trabalho são verificar qual o nível de influência dos antecedentes (fatores situacionais, fatores técnicos, processos afetivos e percepção de desconto) na compra por impulso em sites de compras coletivas, e verificar qual a influência da compra por impulso nas emoções positivas e negativas dos consumidores de sites de compras coletivas. Para isto, foi desenvolvida uma pesquisa de abordagem quantitativa, descritiva, instrumentalizada através de uma survey. A amostra foi constituída por 142 estudantes de uma Faculdade do norte do Estado do Rio Grande do Sul que realizaram compras em sites de compras coletivas. Para as análises dos dados, foram utilizadas técnicas de estatísticas descritivas, análise fatorial e modelagem de equações estruturais. Os resultados encontrados demonstram que fatores situacionais e processos afetivos são antecedentes da compra por impulso em sites de compras coletivas. Através das análises, também foi possível verificar que os consumidores de sites de compras coletivas percebem emoções positivas e negativas após realizarem uma compra por impulso nestes ambientes. Palavras-chave: compra por impulso, antecedentes, consequências.ABSTRACT: Recent studies investigate impulse buying in the online environment. However, little is known about how the impulse purchase occurs specifically in group buying sites. The objectives of this study are to verify the level of influence of antecedents (situational factors, technical factors, affective processes and discount perception) in impulse buying in group buying sites, and verify the influence of impulse buying on the positive and negative emotions of consumers of group buying sites. In order to reach the proposed goal, a quantitative, descriptive research was conducted through a survey. The sample consisted of 142 students from at a College on the North of the State of the Rio Grande do Sul who made purchases in group buying sites. For the analysis of the data, descriptive statistics techniques, factorial analysis and structural equation modeling were used. The results show that situational factors and affective processes are antecedents of impulse buying in-group buying sites. Through the analyzes, it was also possible to verify that consumers of group buying sites perceive positive and negative emotions after making an impulse purchase in these environments.

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Tourists' environmentally responsible behavior: A new path of sustainable development of grassland tourism

Wang,

et al. 2023

Bus Strat Env

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Deeply exploring the formation path of tourists' environmentally responsible behavior is of great significance to standardize tourists' behavior and protect the environment of grassland tourist attractions. In this paper, an integrated model that mainly discussed two parts was explored by the stimulus–organism–response (S‐O‐R) theory adopting structural equation model (SEM) and multi‐group analysis (MGA). The first part is the direct role of the service quality, subjective norms, and environmental knowledge in motivating tourists' behavioral attitude and place attachment, as well as the indirect role of those three variables in shaping environmentally responsible behavior. As the second part, the potential moderating influence of visitor gender on the model is also discussed extensively in the paper. According to a survey of grassland tourists (n = 484) from Gansu and Qinghai provinces in China, it could be found that both environmental knowledge through behavioral attitude and service quality through local attachment have indirectly influence on environmentally responsible behavior. Direct and indirect effects of subjective norms on environmentally responsible behavior exist, and the indirect effects are based on behavioral attitude and local attachments. There is a significant moderating effect of gender on the effects of environmental knowledge on behavioral attitude, service quality, and subjective norms on place attachment. Finally, the future research directions were proposed based on existing limitations.

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The state of online impulse-buying research: A literature analysis

Cited by 411 publications

References 47 publications

Analisis Hedonic Shopping Motives Terhadap Impulse Buying Toko Daring pada Masyarakat Kota Kediri

Analisis Hedonic Shopping Motives Terhadap Impulse Buying Toko Daring pada Masyarakat Kota Kediri

Comportamento De Compra Por Impulso Em Sites De Compras Coletivas / Impulsive Purchase Behavior in Collective Shopping Sites

Tourists' environmentally responsible behavior: A new path of sustainable development of grassland tourism

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