The SAGE Encyclopedia of Corporate Reputation

Abstract

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today's changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement.

Reputation and financial reporting in Finnish public organizations

“…Conceptually, reputation belongs to intangibles that are realized through communication and can be regarded as nonmonetary assets that enable and give access to tangible assets (see Canel and Luoma-aho, 2019, p. 77). Corporate reputation can be defined as a record of past deeds, or how the organization is perceived by its stakeholders (Carroll, 2016;Dowling, 2016). Reputation consists of different dimensions (e.g.…”

Kriisivuorovaikutuksen jännitteet organisaation mainekriiseissä

“…(Laaksonen, 2017;Sohn & Lariscy, 2014.) Maine on organisaatiolle tärkeää strategista pääomaa: se vaikuttaa luottamukseen, kilpailukykyyn sekä suhteisiin nykyisten ja potentiaalisten työntekijöiden, asiakkaiden, yhteistyökumppaneiden, sijoittajien ja muiden sidosryhmien kanssa (Benoit, 2015;Carroll, 2016). Siksi mainekriisi tai sen uhka on aina vakava paikka organisaatiolle.…”

“…Organisaation maine ja mainekriisit ovat yleisiä tutkimuskohteita (Carroll, 2016). Organisaatioiden kriisiviestintää on tarkasteltu perinteisesti yksisuuntaisena, ylhäältä alaspäin ja sisältä ulospäin suuntautuvana toimintana (Falkheimer & Heide, 2012).…”

“No, you cannot”: O cartaz contrapropagandístico e estratégias de persuasão nas eleições legislativas e presidenciais portuguesas de 2001 a 2016

“…A linguagem persuasiva ajuda a ativar os efeitos sociais dos discursos (Higgins & Walker, 2012). Numa dimensão micro, os indivíduos podem ser afetados ao nível de: cognições, crenças, atitudes, afetos, fisiologia e comportamentos (Carroll, 2016).…”