“…These authors found that tangible factors, rather than intangible, were identifi ed as being more important with regard to consumer loyalty (p. 317); moreover, Clark and Wood found that food-related elements (quality, range or type) were the most determinant. Although other researchers seem to be in agreement with Clark and Wood (see, for example, Reimer and Kuehn, 2005 ;Wall andBerry, 2007 , in Edwards andGustafsson, 2008 ), they note that a restaurant ' s atmosphere, ambiance, design and other intangible elements need to be paid attention to as interest in them is increasing among consumers.…”