The roles of cultural worldview and authenticity in tourists’ decision-making process in a heritage tourism destination using a model of goal-directed behavior

Lee, Choong‐Ki; Ahmad, Muhammad Shakil; Petrick, James F.; Park, Yae-Na; Park, Eun-Kyoung; Kang, Choong-Won

doi:10.1016/j.jdmm.2020.100500

Cited by 58 publications

(57 citation statements)

References 62 publications

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“…In other words, esthetic experience does not provide the value for money in the cultural heritage setting. However, as Lee et al (2020) suggested authenticity plays critical role in strengthening the influence of esthetic experience on functional value. Thus, local governments should allocate budgets to restore the physical surroundings of heritage sites, such as historical gardens, and take care of the sites' landscape so visitors can enjoy the beauty of the natural environment and feel the atmosphere of the old cultural heritage site.…”

Section: Practical Implicationsmentioning

confidence: 99%

“…Since different categories of visitors can be interested in visiting a heritage site, market segmentation and targeting strategies should be explored to create different experiences for different visitor groups. It is also imperative for future researchers to better understand the impact of authenticity on visitors' experiences since authenticity is a critical factor in influencing visitation to cultural heritage sites (Lee et al, 2020). In addition, future studies may add emotional and social values to explore how cultural heritage sites' experiences impact these values differently.…”

Section: Limitation and Future Research Directionmentioning

confidence: 99%

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The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model

Lee

Reisinger

Ahmad

et al. 2021

Journal of Vacation Marketing

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This study examines the impact of Hanok experience on tourists’ attitude and behavioral intention using the experience economy ( Pine and Gilmore, 1998 ) and the experienced utility theory ( Kahneman et al., 1997 ). Specifically, the study explores how tourists’ experiences are associated with a Value-Attitude-Behavior (VAB) model in the context of a heritage tourism attraction such as Jeonju Hanok Village in South Korea. A total of 323 responses were examined using SEM analysis. The results revealed that educational, entertainment, and escapism experiences significantly influenced functional value. Functional value had a significant relationship with attitude, which was positively related to behavioral intention. The results indicate the interplay of tourists’ experiences with the VAB model. The study provides theoretical and practical implications for tourism and hospitality academics and practitioners.

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Section: Practical Implicationsmentioning

confidence: 99%

Section: Limitation and Future Research Directionmentioning

confidence: 99%

The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model

Lee

Reisinger

Ahmad

et al. 2021

Journal of Vacation Marketing

Self Cite

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“…Moreover, the frequency of past behavior and desire played significant roles in influencing Korean consumers' behavioral intention. Lee et al (2020), examined the effect of cultural worldview and authenticity on visiting heritage attractions. The study results show that desire has a significant moderating role between the premises of MGB and behavioral intention.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Effect of perception of COVID-19 and nonpharmaceutical intervention on desire and behavioral intention in touristic travels in Turkey

Kement

Çavuşoğlu

Demirağ³

et al. 2020

JHTI

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PurposeThis study analyzes the desires and behavioral intentions of tourists within the scope of perception of COVID-19 and nonpharmaceutical intervention during the COVID-19 pandemic.Design/methodology/approachThe population of the research consists of people on a touristic trip in Turkey. Because of the pandemic, questionnaire data was collected online between 25 April and 15 May 2020. The research was carried out with 712 questionnaire forms. The data obtained were analyzed by structural equation modeling in the SM-PLS statistics program.FindingsPerception of COVID-19 significantly and positively affects NPI and negatively and significantly affects desire. Perception of COVID-19 and NPI do not have a significant positive/negative effect on behavioral intention. Finally, desire has a significantly positive effect on behavioral intention.Research limitations/implicationsSince the research has limitations in terms of time, cost, accessibility and control difficulties, the entire population could not be reached. The study was carried out with only 712 tourists traveling in Turkey.Practical implicationsThe obtained results will impact, particularly the decisions taken in Turkey's tourism sector. Moreover, if tourism companies know the decisions of the consumers during the pandemic process, they can use the appropriate marketing techniques.Social implicationsThe result may give an idea about the decision-making process of the consumers on traveling during the pandemic. In this way, psychologically different research can be developed.Originality/valueThere has not been any study made in Turkey that investigated the context of the current research model. Therefore, this research is original.

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“…See and Goh [58] further examined the effect of perceived authenticity on intention to visit a heritage tourism site, and they found that authenticity is a positive antecedent of behavioral intention. Similarly, Lee et al [59] found that visitors' perceived authenticity of a heritage tourism destination plays a significant role in predicting their future behavior.…”

Section: Experiential Authenticity Ar Satisfaction and Willingness To Supportmentioning

confidence: 98%

Impact of Experiential Value of Augmented Reality: The Context of Heritage Tourism

2021

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The use of information boards tends to be regulated in many heritage sites to preserve these cultural heritage places. Although augmented reality (AR) has become a major approach for reducing negative experiences due to restrictions, limited studies have been conducted to understand the effect of AR experiential value on destination-related behavior. Accordingly, the current work aims to investigate how the multidimensional components of AR experiential value (i.e., visual appeal, entertainment, enjoyment, and escapism) affect supportive behavior through AR satisfaction and experiential authenticity. Partial least squares structural equation modeling is performed to test the relationships. Results show that visual appeal, entertainment, and enjoyment exert significant positive effects on destination authenticity and AR satisfaction, ultimately increasing the supportive behavior of an individual. By contrast, escapism does not exhibit a substantial influence on experiential authenticity and AR satisfaction. These findings help practitioners and researchers create competitive advantages for destinations and improve tourist–destination relationships.

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The roles of cultural worldview and authenticity in tourists’ decision-making process in a heritage tourism destination using a model of goal-directed behavior

Cited by 58 publications

References 62 publications

The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model

The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model

Effect of perception of COVID-19 and nonpharmaceutical intervention on desire and behavioral intention in touristic travels in Turkey

Impact of Experiential Value of Augmented Reality: The Context of Heritage Tourism

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