“…Trust is the most cited enabler in the literature (e.g., Barratt and Oliveira, 2001, Larsen et al, 2003, Attaran and Attaran, 2007, Chang et al, 2007, Chen et al, 2007, Småros, 2007, Chang and Wang, 2008, Büyüközkan et al, 2009, Choi et al, 2010, Smith et al, 2010, Yuan et al, 2010, Büyüközkan and Vardaloğlu, 2012, Yao et al, 2013. Trust refers to the confidence between trading partners that no one of them will exploit vulnerabilities by one of them (Ghosh and Fedorowicz, 2008). It also refers to trading partners treating each other fairly and honestly (Attaran and Attaran, 2007).…”