The Role of Technology Acceptance Model in Explaining Effect on E-Commerce Application System

Abstract

Today e-commerce has become crucial element to transform some of the world countries into an information society. Business to consumer (B2C) in the developing countries is not yet a normalcy as compared to the developed countries. Consumer behaviour research has shown disappointing results regarding the overall use of the Web for online shopping, despite its considerable promise as a channel for commerce. As the use of the Internet continues to grow in all aspects of daily life, there is an increasing need to better understand what trends of internet usage and to study the barriers and problem of ecommerce adoption. Hence, the purpose of this research is to define how far Technology

Determinants for Effective Implementation of Electronic Payment System by Hospitals in Tanzania: A Case of the Kilimanjaro Christian Medical Centre

“…Preference to electronic payment systems is further driven by previous use of the system which translates itself in the ease of use and usefulness. On the contrary, Johar and Awalluddin (2011) found that the age groups 51-60 years had higher tendency to adopt e-commerce. According to Nwaolisa and Kasie (2012) those who had previous experience were likely to prefer more than one electronic payment system signifying control over the systems and perceived convenience.…”

“…Access to and utilization of banking services could explain the lower preference to electronic payment systems in favour of cash (Scholz & Seshedri, 2009;Mann & Mann, 2011). This could be the result of savings due to higher earnings (Johar & Awalluddin, 2011;Lee, Lole, & Tan, 2013), greater decision-making power at household level (men have more decision power in our patriarchal societies). This could explain why some clients are less likely to prefer to use electronic payment systems.…”

“…Existing literature also suggests that female clients are reluctant to adopt new technologies due to risk aversion and awareness of how the system operates (Borghans et al, 2009;Sapienza et al, 2009;Hogarth et al, 2008;Hamza & Shah, 2014). Furthermore, it has been shown that clients with higher education level adopt new technology faster than lower education level (Johar & Awalluddin, 2011;Lee, Lole, & Tan, 2013). In general, it has been alluded to the choice between electronic payments and cash is militated by socio-psychological factors such as emotions and habits (Bulletin, 2016).…”

E-Commerce Mobile Marketing Model Resolving Users Acceptance Criteria

“…(As suggested in [8], in developing e-commerce system consumers' behavior must be studied and resolved carefully. This research has contributed in resolving some part of ecommerce system, specifically the mobile marketing sub-system.…”

Online Shoppers Acceptance An Exploratory Study

“…TAM is considered most relevant in predicting the desire as well as the readiness to adopt the technology [11]. The study of [6] describes TAM undergoing modification and development.…”