The Role of Social Media in Indonesia for Business Transformation Strategy

Simangunsong, Eliot; Handoko, Rudy

doi:10.21632/irjbs.13.1.99-112

Cited by 10 publications

(5 citation statements)

References 12 publications

(28 reference statements)

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“…A self-administered survey was conducted in two major universities located in Jakarta, the capital of Indonesia. The targeted respondents were undergraduate students since they are the most active social media users in Indonesia (Simangunsong & Handoko, 2020). Thus, they will likely be familiar with the celebrity endorsers used in the stimuli.…”

Section: Data Collectionmentioning

confidence: 99%

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

Silalahi¹,

Fachrurazi

Fahham³

2021

Cogent Business & Management

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This present study investigates the moderating effect of celebrity endorsers' perceived religiosity in the relationship between dimensions in source credibility theory and consumers' purchase intention. A self-administered survey was conducted using mock-up stimuli to 505 respondents in major universities located in Jakarta, Indonesia. Subsequently, exploratory and confirmatory factor analysis was employed, followed by regression analysis using AMOS 24.0 to test the hypotheses. The results revealed that endorsers' perceived religiosity significantly strengthened the influences of trustworthiness and attractiveness dimensions toward consumers' purchase intention. Conversely, perceived religiosity did not significantly strengthen the effect of expertise on consumers' purchase intention. Theoretically, this present study fulfills the knowledge gap of the influence of perceived religiosity construct on the relationship between source credibility dimensions and consumers' purchase intention. While practically, this present study provides suggestions for marketers to involve the celebrity's perceived religiosity dimensions to increase their endorsement campaigns' credibility and effectiveness.

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Section: Data Collectionmentioning

confidence: 99%

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

Silalahi¹,

Fachrurazi

Fahham³

2021

Cogent Business & Management

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“…Media sosial pada masa kini telah mengubah cara orang maupun perusahaan dalam berinteraksi dan berkomunikasi satu sama lain (Simangunsong & Handoko, 2020). Pada tahun 2022 terdapat total 5,07 miliar pengguna di seluruh dunia dan 277,7 juta orang di Indonesia (Katadata, 2022).…”

Section: Pendahuluanunclassified

Analysis of Audience Reception of Marketing Communications on TikTok Hairnerds Studio Social Media

Rr Nadhira

2024

JCommsci

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The development of the world of communications and marketing continues to experience significant improvements. Many companies are taking advantage of this development to market the products and services they provide. One of them is Hairnerds Studio which has 3 million followers on the TikTok social media account. Through their videos and interactive posts, they have succeeded in gaining the attention of a wide audience. However, the problem faced is that Hairnerds Studio invites the public to tip or give more money to barbers throughout the area and invites barbers to continue to improve their abilities in order to increase the prices of their services. For this reason, the main aim of this writing is to analyze and describe how the public receives content on TikTok Hairnerds Studio using reception analysis initiated by Stuart Hall in 2023. The research method used is qualitative-descriptive. Researchers decided to use several main respondents who met the main requirements, namely: 11) Informants who are followers of the Hairnerds Studio account, 2) Barbers who follow the Hairnerds Studio TikTok account, 3) Over 22 years old. The achievement target to be achieved is to provide scientific publications with national accreditation. From the research results, it was found that 5 informants were in a dominant position regarding the audience's interpretation of the acceptance of the exhibition of their work and education on the TikTok Hairnerds Studio account. Meanwhile, the audience's interpretation of the invitation to help the welfare of barbers/barbershops in each region showed that 5 informants were in a negotiating position. In conclusion, the public understands well what Hairnerds Studio is campaigning for but does not fully agree with their calls in certain matters. Keywords: Reception Analysis, Digital Marketing Communications, Audience Reception

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“…Its use is expected to continue to increase as a source of income for businesses. (Simangunsong & Handoko, 2020). Ekawati (2012) showed that 82% of adolescents in the city of Denpasar Bali (Indonesia) use the internet.…”

Section: Internet and New Media Trends: Case In India And Indonesiamentioning

confidence: 99%

Examining the Impact of Social Media on Youth and Its Future for History Learning

Singh

Ahmad

2022

Hist Stud J

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In 2022, there will be 5 billion internet users, more than 93% of whom have used social media. In the last 15 years, the existence of social media has brought changes in the way humans interact. These changes have impacted the younger generation and the world of education. Therefore, this paper aims to analyze the impact of social media on youth and its impact on education. One of the fields of education that is used for analysis is history learning. The analysis of the influence of social media in history learning is fascinating because many social media platforms currently raise issues about history. It provides an opportunity to transform historical education, which is very conventional. The existence of social media has colored the study of history, known as digital history. From a historical perspective, social media content related to history is included in the concept of digital history. In digital history, social media appears as a new variety of historiography and more relevant discussion space for students who are digital natives. Social media makes historical information sources more casual and easily accessible to students. Pada tahun 2022, tercatat 5 milyar pengguna internet dan lebih dari 93% di antaranya telah menggunakan sosial media. Dalam 15 tahun terakhir keberadaan media sosial telah membawa perubahan dalam cara manusia berinteraksi. Perubahan tersebut telah memberi dampak pada generasi muda dan dunia pendidikan. Dari pemikiran tersebut, tulisan ini bertujuan untuk menganalisis dampak media sosial terhadap kaum muda dan pengaruhnya di bidang pendidikan. Salah satu bidang pendidikan yang dijadikan analisis adalah pembelajaran sejarah. Analisis terhadap pengaruh media sosial dalam pembelajaran sejarah sangat menarik karena saat ini banyak platform media sosial yang mengangkat isu-isu tentang sejarah. Hal ini memberi peluang terhadap transformasi pendidikan sejarah yang dikenal sangat konvensional. Keberadaan media sosial telah memberi warna baru dalam studi sejarah yang disebut sebagai sejarah digital. Dalam perspektif sejarah, konten sosial media yang berhubungan dengan sejarah termasuk dalam konsep sejarah digital. Sebagai sejarah digital, media sosial tampil sebagai ragam baru historiografi dan ruang diskusi yang lebih relevan bagi siswa yang termasuk dalam digital native. Dengan media sosial, sumber informasi kesejarahan tampil lebih casual dan mudah dijangkau oleh siswa. Cite this article: Singh, L., Ahmad, T.A. (2022). Examining the Impact of Social Media on Youth and Its Future for History Learning. Paramita: Historical Studies Journal, 32(2), 253-262. http://dx.doi.org/10.15294/paramita.v32i2.35055

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The Role of Social Media in Indonesia for Business Transformation Strategy

Cited by 10 publications

References 12 publications

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

Analysis of Audience Reception of Marketing Communications on TikTok Hairnerds Studio Social Media

Examining the Impact of Social Media on Youth and Its Future for History Learning

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