The role of perceived value in understanding tourist experience and post experience at heritage destinations

Abstract

This research aims to develop and test the theoretical model of the use of Means-end theory in the creator of a tourism-coordinated value chain that integrates the concept of memorable tourist experience, perceived value, affective commitment, storytelling behavior and destination loyalty. This study used Means-end theory approach by reviewing perceived value in understanding memorable tourist experience and post-experience behavior (perceived value, tourist satisfaction, affective commitment, storytelling behavior and destination loyalty). In particular, this research examined the influence of variable memorable tourist experience, perceived value, tourist satisfaction, affective commitment, and storytelling behavior on destination loyalty.Design/Methodology/Approach: The population of this research was all tourists who had visited the tourist attraction of Borobudur temple, Magelang Regency, Central Java, Indonesia. The number of samples used was 437 people who were selected with certain considerations, namely tourists who had visited Borobudur Temple at least once. Data collection was carried out in August-October 2020 using google form. This research used SEM analysis tool which was operated by the AMOS application.

Antecedents Experiential Commitment and Consequences in Willingness to Post Photo and Behavioral Intention Toward the Destination

“…This is in accordance with research conducted by Salsabila and Yanuvanti [16] showing the results that Place Attachment has a significant effect on experiential commitment. The same thing is also supported by research [17] which shows the results that [18][19][20] show the results that Place Attachment has a significant effect on Experiential commitment.…”

“…This is because experiential commitment to a place is a vital element in maintaining and developing tourist loyalty. As research conducted by Pujiastuti et al [17] shows the results that the impression of tourists (MTE) has a significant effect on Experiential Commitment. The same thing was also investigated by Jamu et al [32] showing the results that experiential commitment and tourist satisfaction have a positive and significant effect on the interest of returning tourists.…”

Pengaruh Memorable Tourist Experience terhadap Storytelling Behavior melalui Perceived Value Pasca Pandemi Covid-19

“…Karena aspek berbagi cerita ini secara strategis penting untuk memperkuat keterlibatan dengan komunitas sosial dan sangat penting untuk mengkomunikasikan kualitas layanan, hubungan, dan pengalaman tanpa pengaruh dari bisnis (Pera, 2017). Hasil kajian emprik diketahui storytelling behavior dipengaruhi oleh perceived value (Pujiastuti et al, 2022) dan memorable tourist experience (Pujiastuti et al, 2022;Maharaniputri et al, 2021;Zhong et al, 2017).…”

“…Nilai bagi pelanggan bisa berwujud manfaat termasuk nilai yang diinginkan pelanggan yang disampaikan (storytelling behavior) kepada pelanggan lain. Hasil kajian emprik diketahui perceived value dipengaruhi oleh memorable tourist experience (Sharma et al, 2022;Pujiastuti et al, 2022).…”

“…Salah satu hasil langsung dari memorable tourist experience adalah perceived value (Sharma et al, 2022). MTE secara positif dan signifikan memengaruhi perceived value (Pujiastuti et al, 2022). Berdasarkan uraian di atas, maka hipotesis yang disusun adalah: H1: Memorable tourist experience berpengaruh signifikan terhadap perceived value Dalam nilai yang dirasakan, konsumen mengevaluasi kualitas dan harga produk atau layanan setelah pembelian (Hellier et al, 2003).…”