The role of mediation of product innovation in improving enterprises orientation of marketing performance of tofu industry

Soekotjo, H.; Cahyono, Krido Eko; Nugroho, Nicco Prasetyo Adi; Rismawati, R.; Kawiana, I Gede Putu

doi:10.5267/j.msl.2020.9.020

Cited by 7 publications

(5 citation statements)

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“…However, our findings align with Anwar et al (2018) who observed a partial mediating role of competitive advantage between entrepreneurial strategy and new venture performance. Also, our findings align with Soekotjo et al (2001) who scrutinized that SMEs use EO to configure market performance, but in the meantime, EO helps them in building new products for the market. Our findings also display equal importance of EO for opportunity recognition and new venture performance in emerging markets.…”

Section: Discussionsupporting

confidence: 87%

Entrepreneurial orientation and new venture performance in emerging markets: the mediating role of opportunity recognition

2021

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How entrepreneurial orientation facilitates the identification of new opportunities in newly established ventures in emerging economies remains largely unexplored. Approaching entrepreneurial orientation as a second order latent construct, we examined the mediating role of opportunity recognition on new venture performance. Using a survey data from 316 SMEs, the results of the analysis in SmartPLS highlights that entrepreneurial orientation indirectly contributes to the performance of new ventures, where the relationship is partially mediated by opportunity recognition. The findings show that firms with high entrepreneurial orientation can identify and exploit new opportunities as well as enjoy superior performance.

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Section: Discussionsupporting

confidence: 87%

Entrepreneurial orientation and new venture performance in emerging markets: the mediating role of opportunity recognition

2021

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“…The results of this study support similar research which state that Market orientation significantly and positively influences marketing performance (Bamfo & Kraa, 2019;Dahana et al, 2021;Harini et al, 2022;Mahmoud et al, 2016;F. A. P. W. Sari & Farida, 2020;Soekotjo et al, 2021).…”

Section: Discussionsupporting

confidence: 89%

The Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance Florist in Denpasar City

Mahadewi,

Suasana

2023

IJSSB

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The development of technology and information, causing customer demand in Denpasar for the Florist business has increased significantly. This demand is one of the factors that make business people competing to seize opportunities by establishing a Florist business. This study aims to explain the partial effect of market orientation on marketing performance and competitive advantage, explain the effect of competitive advantage on marketing performance, and explain the role of competitive advantage as a mediator of the influence of market orientation on Florist marketing performance in Denpasar City. This research was conducted at florists in Denpasar City with a total sample of 94 respondents using a questionnaire tool. The sample is determined using saturated sampling method. The data analysis technique used is path analysis with the help of the SPSS program. The results of the analysis show that market orientation has a positive and significant effect on marketing performance, market orientation has a positive and significant effect on competitive advantage, competitive advantage has a positive and significant effect on marketing performance. Another result is that competitive advantage is able to partially mediate the influence of market orientation on marketing performance. It is recommended that florist businesses in Denpasar City always strive to maintain good relations with customers and employees in the long run. This can be done by increasing market-oriented capabilities in running a business.

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“…The success of marketing performance is determined by how the company manages its products and anticipates competition with its competitors. Marketing performance is successful if the sales data shows that the number of product sales has increased, the number of customers has increased, income has increased, the market has become wider, and the product has become increasingly known to consumers or the public (Soekotjo et al, 2021). Marketing performance is sales growth based on the extent to which the company can maintain existing customers or add new customers (Juliana & Kusuma, 2017).…”

Section: Marketing Performancementioning

confidence: 99%

Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance of Small Medium Enterprise (SME): Study on the Gold and Silver Jewelry Craft Industry in Singapadu Village, Gianyar, Indonesia

Suwandana

2023

EJBMR

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Marketing “performance is sales growth based on the extent to which the company can maintain or add new customers. Companies or business owners must develop the products they offer to compete in the market, considering the increasing number of competitors with similar products and different levels of quality and excellence. This study aims to explain the role of competitive advantage in mediating the effect of market orientation on marketing performance. This research was conducted on small and medium enterprises (SMEs) crafting gold and silver jewelry located in Singapadu village, Gianyar district. The number of samples used was 64 SMEs. Collecting data using questionnaires and interviews, data were analyzed using the path analysis method. The study results can be concluded that market orientation has a positive and significant effect on marketing performance. market orientation has a positive and significant impact on competitive advantage. Competitive advantage has a positive and significant effect on marketing performance. Competitive advantage can mediate the impact of market orientation on the marketing performance of gold and silver jewelry handicraft SMEs in Singapadu village.

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The role of mediation of product innovation in improving enterprises orientation of marketing performance of tofu industry

Cited by 7 publications

References 1 publication

Entrepreneurial orientation and new venture performance in emerging markets: the mediating role of opportunity recognition

Entrepreneurial orientation and new venture performance in emerging markets: the mediating role of opportunity recognition

The Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance Florist in Denpasar City

Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance of Small Medium Enterprise (SME): Study on the Gold and Silver Jewelry Craft Industry in Singapadu Village, Gianyar, Indonesia

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