The Role of Information Quality of a Website

Abstract

Understanding the nature of information quality in the context of consumer information search on a website is vital for Information Systems as well as for marketing managers who want to use their websites for strategic purposes. This study brings together the Information Systems (IS) Success Model and consumer information search literature to propose and test a comprehensive model investigating information quality, and extends the IS Success Model. Our model tests antecedents to and consequences of information quality of a website. Findings on data collected from 575 respondents reveal that perceived cost and self efficacy (among others) are significant antecedents to information quality. Findings also reveal that information quality significantly affects online WOM and trust, which has implications for managing users on social media as well as on websites. This study adds to the literature on IS and on consumer information search, and offers practical guidelines for managers.

Creating and Validating an Information Quality Scale for E-Commerce Platforms

“…Information quality and usefulness to users have been demonstrated as an important factor for the success of the overall information system, especially in the network environment (McKinney et al, 2002). The value of information lies not only in the information itself, but also in how it affects consumers and users (Maity, 2014). Since making sure consumers and users understand that the information is the core of the process, those involved in information system design and subsequently providing information should understand the meaning of information quality from the perspective of their customers (DeLone & McLean, 2003;Miller, 1996;Wang, 1998).…”