The role of family decision makers in festival tourism

Kids on Board: Exploring the Choice Process and Vacation Needs of Asian Parents With Young Children in Resort Hotels

“…Within the realm of consumer research, the family remains an important consumption unit that has been studied primarily for its decision-making processes, buying habits, and behavior (Epp & Price, 2008;Filiatrault & Ritchie, 1980;Lehto et al, 2012;Nanda, Hu, & Bai, 2006). In the tourism field, past research investigates mainly the role of husband and wife in family vacation decisionmaking (Bronner & de Hoog, 2008;Jenkins, 1978;Kim, Choi, Argusa, Wang, & Kim, 2010;Litvin, Xu, & Kang, 2004). Few studies have investigated the family choice processes and behaviors when children are holidaying with parents (Lehto, Choi, Lin, & MacDermind, 2009;Nanda et al, 2006;Nickerson & Jurowski, 2001;Schanzel et al, 2012;Small, 2008;Therkelsen, 2010;Thornton, Shaw, & Williams, 1997).…”

“…Among existing studies, contradictory evidence exists (e.g., Kim et al, 2010;Wang, Hsieh, Yeh, & Tsai, 2004) on the level of influence of children on the vacation decision-making process. Early studies asserted that children have some influence in the early stages of decision-making with respect to timing of holidays and choice of destination, accommodations, and activities (Jenkins, 1979).…”

“…Third, the family vacation decision-making literature is largely driven by the Western family unit (e.g., Bronner & de Hoog, 2008;Carr, 2006;Kang et al, 2005;Nickerson & Jurowski, 2001;Obrador, 2012;Therkelsen, 2010). In comparison, the Asian family unit remains underresearched (Kim et al, 2010;Wang et al, 2004), and some studies suggest (e.g., Ap, 2004;Wong, 1996) that Asians perceive and consume leisure and tourism services differently from their Western counterparts. Given the World Tourism Organization's forecast that the leading tourism consumers by 2020 will be Asians, this study contributes to the much-needed literature on Asian family vacation decision-making processes.…”

Innovation in Luxury Fashion Businesses as a Means for the Regional Development

“…The social networks, the new digital frontier, are also a great way to form faster relationships with customers and are being increasingly used by family businesses operating in the luxury sector, as they represent an effective and inexpensive tool for: informing a number of parties potentially or certainly interested in the firm's initiatives; interacting with a number of parties potentially interested in the life of firm (such as current or potential consumers, wholesalers, retailers, buyers, mass retailers); promoting the brand; drawing attention to the contents of the corporate website and promoting the digital reputation of the company. They consequently attract both the researchers and the practitioners to probe their effectiveness (Kietzmann et al, 2012;Kim et al, 2010;Pardo & Tajeddini, 2013). Figure 5 The sources of innovation in terms of products and processes…”

Developing Cultural Tourism through Local Festivals a Case Study of the Naga Fireball Festival, Nong Khai Province, Thailand

“…Felsenstein & Fleischer (2003), state that local festivals are increasingly being used as instruments for promoting tourism and boosting the regional economy. As a type of cultural tourism product, it is important to satisfy festival customers by offering high quality products and services, as well as products that are unique to the festival (Kim et al, 2010). Based on cultural resources that are diverse and the different types of culture satisfy different needs and will have different capabilities to attract (Hughes & Allen, 2005).…”