Developing Cultural Tourism through Local Festivals a Case Study of the Naga Fireball Festival, Nong Khai Province, Thailand

Maneenetr, Thirachaya; Tran, Thanh Ha

doi:10.5901/mjss.2014.v5n23p734

Cited by 3 publications

(3 citation statements)

References 15 publications

(12 reference statements)

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“…As one of the important economic pillar industries in Thailand, tourism has been supported by national policies since the formation of the industry and during its development, expansion, and upgrading. The Thailand government attracts tourists from all over the world by reducing taxes and organizing various tourism festivals and celebrations [ 76 , 77 ]. A large number of tourists have stimulated the transformation of scenic spot landscapes from extensive to refined, including the structural restoration of historic buildings, the renewal of colors, and the integration of regional customs in the color matching and arrangement of vegetation, which makes Thailand characteristics clearer.…”

Section: Discussionmentioning

confidence: 99%

An empirical study of Thailand cities' color landscapes

Gao

Iqbal

2023

Heliyon

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Section: Discussionmentioning

confidence: 99%

An empirical study of Thailand cities' color landscapes

Gao

Iqbal

2023

Heliyon

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“…Local festivals are increasingly being used as instruments for promoting tourism and boosting the local economy (Arcodia & Whitford, 2007;R. Ayazlar & Ayazlar, 2015;Chang, 2006;Felsenstein & Fleischer, 2003;Lee & Hsu, 2011;Maneenetr & Ha Tran, 2014). Also, festivals are travel attractions with unique features (Gursoy, Kim, & Uysal, 2004).…”

Section: Introductionmentioning

confidence: 99%

Visitors’ satisfaction, perceived quality, and behavioral intentions: the case study of exit festival

Pivac¹,

Blešić²,

Kovačić³

et al. 2019

J GEOGR INST CVIJIC

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Events organized to promote the cultural values of destinations increase tourism diversity and activities. Over 2000 different events are organized annually in Serbia, and music festivals are the most visited. One of them is EXIT festival. The EXIT festival is one of the biggest cultural and social projects running in Serbia based on the concept of modern European festivals. For the past eighteen years, Novi Sad has been hosting one of the largest, or even the largest international event in Serbia, which has attracted over 200,000 visitors, half of whom are foreign visitors. This study explored the relationships between the perceived quality of festival performance and experience factors (traffic and information, hygiene and safety, culture and art, socialization, infrastructure and products and services), behavioral intention and the overall visitor's satisfaction intending to test a mediating role of the overall visitor's satisfaction. For this purpose, data were collected from a sample of 557 EXIT festival visitors in Novi Sad in July 2016.

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“…ancient monuments of lower central Thailand (Lerkplien, Rodhetbhai, & Keeratiboorana, 2013); and the local festival in Nong Khai Province (Maneenetr & Tran, 2014). Nevertheless, these works focus mainly on the management of tourist attractions with significant historical elements.…”

Section: Significance Of the Researchmentioning

confidence: 99%

Cultural Commodification and Tourism in Thailand: A Case Study of Asiatique the Riverfront

Lam

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Cultural tourism becomes the direction of tourism development in Thailand in recent years because more and more tourists look for cultural experience during their trip. It is believed that new form of cultural tourism focused on the integration of production and consumption; therefore, process of cultural commodification exists inevitably in tourism industry. This thesis attempts to study the pattern of cultural commodification, in contemporary Thailand, which target foreign tourists and local people. It also attempts to study and compare perceptions of local people and foreigners on the pattern of cultural commodification. Due to the limitation of resource and time, Asiatique the Riverfront, one of the famous tourist attractions of Bangkok is chosen to be the case study because it is accessible and well-integrated. Result shows that there are two sets of commodified culture aim at foreign tourists and local people respectively. Historical landscape architecture of Asiatique the Riverfront is commodified to attract the local people; while lifestyle of the local people is commodified to attract foreign tourists. Cultural commodification which targets foreign tourists are summarized as four patterns, including localization of foreign culture, borrowing of foreign culture, adaptation of local culture and cultural symbolization used on souvenir products. Although findings show that commodified culture is attractive to both foreign tourists and local people to different extend, it can be said that commodified culture is another factor drawing flow of people to tourist attractions.

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Developing Cultural Tourism through Local Festivals a Case Study of the Naga Fireball Festival, Nong Khai Province, Thailand

Cited by 3 publications

References 15 publications

An empirical study of Thailand cities' color landscapes

An empirical study of Thailand cities' color landscapes

Visitors’ satisfaction, perceived quality, and behavioral intentions: the case study of exit festival

Cultural Commodification and Tourism in Thailand: A Case Study of Asiatique the Riverfront

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