The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty:  An Insight Into SME Brands

Ong, Chuan Huat; Salleh, Salniza Md.; Yusoff, Rushami Zien

doi:10.22146/gamaijb.9285

Cited by 18 publications

(21 citation statements)

References 37 publications

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“…This fact shows that the better the transportation aspects of SMEs, the more positive impacts on the supply chain competitive strategy. These results are consistent with the studies of Ong, et al [10] and Kantari, et al [22]. Determination of suitable transportation routes and delivery of appropriate orders impacts customer service and loyalty.…”

Section: Discussionsupporting

confidence: 92%

“…In other aspects, transportation, information, sourcing, and pricing also significantly affect the supply chain competitive strategy. The transportation aspect findings are consistent with the research conducted by Ong, et al [10] and Kantari, et al [22]. They explained that transportation has an impact on the supply chain's competitive strategy.…”

Section: Model Analysissupporting

confidence: 90%

“…It can be an obstacle to customer satisfaction. According to Ong, et al [10], on-time delivery service is very influential on consumer attitudes and loyalty. In Sari's research [11], the information aspect significantly impacts the industrial era 4.0.…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Logistical-Crossfunctional Drivers on the Competitive Strategy of the Supply Chain of SMEs: A Case Study

Sumarsono

Muflihah

2021

JTI

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Small and Medium Enterprises (SMEs) dominate the business world in Indonesia with a high Gross Domestic Product contribution. However, SMEs are unable to compete with large industries due to uncompetitive supply chains. The logistical-crossfunctional aspect of drivers is an aspect driving a competitive supply chain. This study aims to examine the effect of logistical-crossfunctional drivers on the competitive strategy of the supply chain for SMEs in Indonesia. The case study was conducted in SMEs scattered in East Java, Indonesia. The data analysis method used PLS-SEM. The results showed that the logistical-crossfunctional aspects of SME drivers have a significant effect on the supply chain competitive strategy. The implications of the research results are used to develop supply chain strategies for SMEs with a priority scale of logistical-crossfunctional drivers such as 1) facilities; 2) sourcing; 3) information; 4) transportation; 5) inventory; and 6) pricing.

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Section: Discussionsupporting

confidence: 92%

Section: Model Analysissupporting

confidence: 90%

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The Effect of Logistical-Crossfunctional Drivers on the Competitive Strategy of the Supply Chain of SMEs: A Case Study

Sumarsono

Muflihah

2021

JTI

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“…The focus on loyalty has been increasing particularly due to inability of consumers to differentiate brands in certain product categories 59 . Despite the strategic importance of brand loyalty for brand managers 60, 61 , the topic is still debatable 62, 63 . For example, the dimensionality and definition of consumer loyalty has been debated extensively in academic literature.…”

Section: Literature Reviewmentioning

confidence: 99%

CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India

Sharma

Jain

2019

Metamorphosis

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This study is aimed towards understanding the effect of perceived CSR initiatives (PCSRI) on brand loyalty, and consumer based brand equity (CBBE) in Indian sportswear market. This study was conducted on a group of respondents in Delhi NCR region. Different categories of sportswear brands were chosen for an adequate representation of market share, price and country of origin. The findings indicate that positive and direct relationships exist between PCSRI and consumer trust, PCSRI and brand loyalty; PCSRI and CBBE; consumer trust and brand loyalty; consumer trust and CBBE; brand loyalty and CBBE. The study contributes to the existing literature in understanding the role of PCSRI in building brand loyalty, consumer trust and CBBE. The study will help managers in implementing action plans for enhancing brand loyalty and CBBE in Indian sportswear industry.

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“…In the dynamics of entrepreneurial social capital, trust and commitment are also important aspects in maintaining business. Furthermore, Ong et al (2016) showed that consumer emotional and rational factors influenced trust and loyal behavior, so that imaging and product quality must be maintained for business continuity. In addition, the social and cultural aspects of society are also important to be integrated with the concept of entrepreneurship.…”

Section: Contribution Of the Development Of Regional Creative Industrmentioning

confidence: 99%

Social Capital and Livelihood Diversification: Tourism Entrepreneurship in a Remote Area of North Halmahera, Indonesia

2020

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This article aims to describe the capability of public access to social capital as a form of livelihood diversification through tourism entrepreneurship. This idea was originated from the optimization of the tourism sector and the creative economy by the local government since 2017, aiming to encourage creative entrepreneurship in tourism, creative multimedia, and coffee shop businesses. This study was conducted in a qualitative approach; thus, primary and secondary data sources were used to analyze the data. The primary data was obtained through in-depth interviews and observations, while the secondary data was obtained from document studies. In this case, the in-depth interviews were conducted with the entrepreneurs. The participants involved as key informants had various backgrounds in tourism entrepreneurship such as travel agent and tour guide service, creative multimedia service, and coffee shop business. Furthermore, field observations were done based on activities or events, aiming to observe the process of involvement of these entrepreneurs in regional tourism activities during the events of “Torang Angkat Sampah” in 2017, “Tanjung Bongo Festival” in 2017, “North Galela Festival” in 2018, “Wonderful North Halmahera” in 2018, and “O Molulu Ma Akere” in 2019. The secondary data used was the Medium Term Program Plan of the Local Government Agencies of the Regional Tourism Department of North Halmahera Regency after there was a policy of creative economy development elaborated in the bureaucratic structure changes at the Regional Tourism Department. The results show that the availability of infrastructure, accessibility of information and transportation, and the capability of access to social capital were such a stimulus for the diversification of people’s livelihoods to run tourism, creative multimedia, and coffee shop businesses. Through social capital, entrepreneurs were strengthened by their social relations with various communities to have more consumers while also maintaining the business sustainability.

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The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands

Cited by 18 publications

References 37 publications

The Effect of Logistical-Crossfunctional Drivers on the Competitive Strategy of the Supply Chain of SMEs: A Case Study

The Effect of Logistical-Crossfunctional Drivers on the Competitive Strategy of the Supply Chain of SMEs: A Case Study

CSR, Trust, Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India

Social Capital and Livelihood Diversification: Tourism Entrepreneurship in a Remote Area of North Halmahera, Indonesia

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