The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

Giantari, I Gusti Ayu Ketut; Yasa, Ni Nyoman Kerti; Suprasto, Herkulanus Bambang; Rahmayanti, Putu Laksmita Dewi

doi:10.5267/j.ijdns.2021.9.006

Cited by 40 publications

(32 citation statements)

References 44 publications

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“…Besides, business coopetition is not limited to increasing profit and revenue; it also addresses the issues of a partner business, such as difficulties during the marketing, operation, or the production process ( Tokede et al, 2022 ). However, It is also noted that the performance of any business is affected when the decisions are not taken on time and businesses then loose market value ( Hair et al, 2019 ; Giantari et al, 2022 ).…”

Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

“…On the other hand, the businesses that have a deficiency in supply chain or any other operational activity and are not in coopetition to increase the business risk their competitors gaining access to their potential consumers. In this way, business coopetition provides opportunities for the businesses to have sustainable development, utilize limited resources to increase their business performance over time, and capture a big share in the market ( Dinh et al, 2022 ; Giantari et al, 2022 ).…”

Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

“…In this way, business coopetition provides opportunities for the businesses to have sustainable development, utilize limited resources to increase their business performance over time, and capture a big share in the market (Dinh et al, 2022;Giantari et al, 2022).…”

Section: Role Of Coopetition In Business Performancementioning

confidence: 99%

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The Notion of Coopetition-Based Open-Innovation in Business Practices: A Model to Accelerate Firm Performance

Avotra

Said

et al. 2022

Front. Psychol.

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In today’s competitive business market, firms that collaborate on a coopetition basis face obstacles in the form of decision-making, dependency, and trust in their competitor partners. This current study is the only one that has examined the relationship between coopetition and firm performance; yet, this relationship appears to be unclear due to the impact of trust and dependency on coopetition. This study investigates the impact of coopetition on firm performance by examining the mediating effects of decision-making and open innovation on firm performance. There are 230 sets of data that were collected from the employees of Chinese small- and medium-sized enterprises through the survey method, and the data were analyzed using Partial Least Square-Structural Equation Modeling. The findings of this study indicated that open innovation has a significant mediation effect between coopetition and firm performance, and that decision-making is also an important mediating effect in bridging the relationship between coopetition and firm performance. By considering these mediators, the findings revealed that the coopetition has a significant impact on firm performance through decision-making and has a significant effect on firm performance through increasing open innovation. The findings also revealed that decision-making played a significant role in mediating the relationship between coopetition and firm performance, which in turn specified a statistically significant positive relationship with decision-making that mediated a positive relation. According to the findings of this research, modern business firms should recognize the relevance of coopetition-based open innovation in their business processes to increase their overall performance. This study is significant because it provides a game-changing strategy for the management of businesses.

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Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

Section: Review Of Literature and Hypothesis Developmentmentioning

confidence: 99%

See 1 more Smart Citation

The Notion of Coopetition-Based Open-Innovation in Business Practices: A Model to Accelerate Firm Performance

Avotra

Said

et al. 2022

Front. Psychol.

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“…The test of the financial framework in this research can fill the Jurnal Manajemen Universitas Bung Hatta Vol.17, No.02, July, 2022ISSN : 1907 The phenomenon of innovation in SMEs that is happening at this time is business digitalization, which means the businesses are run by applying the new digital technology (Ansong & R.Boateng, 2019). The companies must successfully do innovation through the digital technology to improve the business performance, include to increase experiences and involvements, minimizing the operations, and creating new business models or on the other side, the company will be destroyed of the other competitor companies which implement these strategies (Giantri et al, 2021) (Ong & Chen, 2013). In this definition, digital innovation can be conceptualized as the solution of innovative technology which integrates the digital technology that appears to support the digitization of non-technology businesses like banking, healthcare, manufacturing, and retail.…”

Section: Introductionmentioning

confidence: 99%

The Role of Digital Innovation in SMEs: A Financial Performance Perspective

Mangifera

Wajdi

Amalia

et al. 2022

JMUBH

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This research identifies the driving factors of SMEs' digital innovation and their effects on improving SMEs' financial performance during the COVID-19 pandemic, intending to discover the mediating role of digital innovation in improving SMEs' financial performance through innovation orientation, IT readiness, and digital capability. The type of research is quantitative with a sample of 188 SMEs actors in Surakarta and its surroundings who have adopted e-commerce and fintech, with SEM-PLS modeling analysis. The results show that digital innovation has an important role as a mediator for the variables of digital orientation, IT readiness, and digital capability that affect the improvement of SMEs' financial performance during the COVID 19 pandemic. SMEs that carry out digital innovation through e-commerce and fintech have increased financial performance compared to previously, this was seen from the percentage increase in sales and profits compared to the previous one. This research gives contribution to the new knowledge about the digital innovation of SMEs, the new conceptual framework that connects digital innovation with business performance from the perspective of financial performance. The significant positive effect of digital innovation on improving financial performance shows that it is important for small enterprise to improve their digitization skills and knowledge in business development to fulfill customer needs and improve performance for future business sustainability

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“…Process and equipment are the characteristics to enhance the reliability, validity, time reduction, and other practices with a perspective of management. A previous study is used to process and equipment with lean practices and improve firms performance (Giantari et al, 2022 ). Human resource practices are included in normative management because it dedicates the organization's behavior, norms, and values of customers and employees.…”

Section: Introductionmentioning

confidence: 99%

Impact of Efficient Resource Management Practices on Sustainable Performance: Moderating Role of Innovative Culture-Evidence From Oil and Gas Firms

Wang

Zhang

2022

Front. Psychol.

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Academics and practitioners have paid close attention to waste, energy, and resource management due to growing awareness of its effects on sustainable performance. This study aims to explore the status and challenges of efficient resource management in China, an under-researched area. Moreover, it proposes a theoretical framework to fill the academic and practical gap how efficient resource management practices can build sustainable performance. This study justifies the need to explore the need of efficient resource management practices in emerging economies like China. Empirical data derived using a cross-sectional survey of 265 employees from oil and gas firms in China were used to test the theoretical framework developed from mainstream literature. Empirical findings of this study highlight the role of efficient resource management practices such as CSR, process and equipment, human resource practices, product design, and manufacturing planning which have a positive and significant impact on sustainable performance. In addition, innovative culture plays a moderating role in enhancing firms' sustainable performance. The findings suggest that there is further scope to utilize the efficient resource management practices for encouraging innovative culture to build sustainable performance. This study creates a basis for future research of building sustainable organizational performance by integrating efficient resource management practices. This study also highlights gaps in the system and provides insights into policymakers and manufacturing sector employees on holistically building a sustainable organization.

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The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

Cited by 40 publications

References 44 publications

The Notion of Coopetition-Based Open-Innovation in Business Practices: A Model to Accelerate Firm Performance

The Notion of Coopetition-Based Open-Innovation in Business Practices: A Model to Accelerate Firm Performance

The Role of Digital Innovation in SMEs: A Financial Performance Perspective

Impact of Efficient Resource Management Practices on Sustainable Performance: Moderating Role of Innovative Culture-Evidence From Oil and Gas Firms

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