The Role of Customer Trust in Mediating Influence of Brand Image and Brand Awareness of the Purchase Intention in Airline Tickets Online

Pramudya, Arya Krisna; Sudiro, Achmad; Sunaryo, Sunaryo

doi:10.21776/ub.jam.2018.016.02.05

Cited by 17 publications

(11 citation statements)

References 13 publications

(38 reference statements)

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“…According to Lin & Lu (2010) findings, company image positively affects trust. Pramudya et al (2018) also provide evidence that company image significantly influences customer trust.…”

Section: The Impact Of Corporate Image Towards Consumer Trustmentioning

confidence: 83%

“…It strengthens the relationship between corporate image and consumer trust. Pramudya et al (2018) found that company image significantly influences customer trust because a good company image will increase customer trust regarding the organization's ability to provide safety, security, timeliness, and commitment.…”

Section: Relationship Between Corporate Image and Consumer Trustmentioning

confidence: 99%

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The Influence of Website Characteristics, Experience, Corporate Image, and Trust, Towards Satisfaction on JD.ID

Oroh

Agung

Ellitan

2022

RIMA

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The internet plays a vital role in the business environment. With the internet, companies can easily reach targeted consumers in a wide area and can deliver their services faster. This technology gives rise to high competition between companies in terms of delivery of goods and services using the internet as a means. Companies that can take full advantage of the internet may be able to dominate the market. Internet usage can be measured by how companies manage their websites, consumer experience, image, and consumer trust, which can lead to satisfaction. This study aims to analyze and understand the effect of website characteristics, consumer experience, and company image on consumer satisfaction mediated by trust in JD.ID. This study uses a quantitative method by distributing online questionnaires to the JD.ID user community, with a total of 150 respondents with a minimum age of 17 years, and domiciled in Surabaya. The results showed that website characteristics and consumer experience significantly affect consumer trust. Further, corporate image has a significant effect on trust, while consumer trust has a significant effect on consumer satisfaction. Moreover, consumer trust strongly mediates the relationship between website characteristics, consumer experience, and company image on consumer satisfaction. The result indicates that the higher the characteristics of the JD.ID website, consumer experience, company image, and consumer confidence in JD.ID, the higher the level of consumer satisfaction.

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“…According to Lin & Lu (2010) findings, company image positively affects trust. Pramudya et al (2018) also provide evidence that company image significantly influences customer trust.…”

Section: The Impact Of Corporate Image Towards Consumer Trustmentioning

confidence: 83%

Section: Relationship Between Corporate Image and Consumer Trustmentioning

confidence: 99%

The Influence of Website Characteristics, Experience, Corporate Image, and Trust, Towards Satisfaction on JD.ID

Oroh

Agung

Ellitan

2022

RIMA

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“…In this way, customers recognize the product and services of the company on a regular basis. The reduction of error in the process of purchasing is reduced because of brand awareness (Pramudya, Sudiro, & Sunaryo, 2018). It is done by guaranteeing the quality of the product being offered by the brand.…”

Section: Brand Awareness and Trustmentioning

confidence: 99%

Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness

Aljumah¹

2023

10.5267/j.ijdns

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The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, public relations, and electronic word of mouth on brand awareness and trust. This study also examined the mediating role of brand awareness as well. For this purpose, the data was collected from the customers of the retail sector in UAE. This study adopted a quantitative research approach and cross-sectional design. The data was collected in the form of a research questionnaire by adopting simple random sampling. The questionnaire was distributed among 512 respondents. The usable response rate was 69.72%. For the analysis of data, the SEM technique was adopted and the tool used for this purpose was Smart PLS. The findings of the study revealed that all proposed hypotheses are accepted. The findings of the study are helpful for the academicians for further research and development of policies.

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“…It is notable that consumers' opinions and knowledge posted in social media groups, forums, or other websites can increase trust in certain websites (Virgilio & Antonelli 2018). Trust has a direct and indirect impact on customer purchasing intent (Pramudya, Sudiro & Sunaryo, 2018). In the significantly risky and uncertain service environment, trust is a critical variable in successful, long-term connections (Wang et al, 2014).…”

Section: Trustmentioning

confidence: 99%

Factors Influencing E-WOMs in Restaurant Business: Evidence from Bangladesh

Fakir

Miah²

2021

joste

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Purpose: The study aimed to inquire about the factors influencing E-WOMs in the restaurant business: Evidence from Bangladesh. Research Methodology: Quantitative research was conducted and the study used descriptive research methodology. 161 data points were gathered from Bangladeshi customers using a standardized questionnaire and an online purposive sampling technique. The partial least square structural method was used to analyze the data and test the hypotheses. Sampling Technique: The probability sampling technique was chosen for this study. An online questionnaire is coherent with the conditions of this study, which focuses on a person who visited a restaurant. Data Analysis: SmartPLS software version 3.0 was used to analyze the data. Structural equation modeling was used to validate the study's conceptual model (SEM). Cronbach’s Alpha coefficients and Composite Reliability (CR) are used to determine the reliability. Besides, discriminant validity is used to test the Fornell-Larcker Criterion. Results: PLS-SEM demonstrated that positive reviews, negative reviews, trust, food and service quality, and source credibility had significant effects on E-WOMs in the restaurant business in Bangladesh. Limitation: This study focused only on the Bangladeshi restaurant business. Contribution: The study helped the authorities conduct their restaurant business by considering these factors, positive reviews, negative reviews, trust, food and service quality, and source credibility. Keywords: 1. E-WOM 2. Source Credibility Theory 3. TAM 4. Bangladesh 5. PLS-SEM

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The Role of Customer Trust in Mediating Influence of Brand Image and Brand Awareness of the Purchase Intention in Airline Tickets Online

Cited by 17 publications

References 13 publications

The Influence of Website Characteristics, Experience, Corporate Image, and Trust, Towards Satisfaction on JD.ID

The Influence of Website Characteristics, Experience, Corporate Image, and Trust, Towards Satisfaction on JD.ID

Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness

Factors Influencing E-WOMs in Restaurant Business: Evidence from Bangladesh

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