Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness

Aljumah, Ahmad Ibrahim

doi:10.5267/j.ijdns.2022.8.012

Cited by 64 publications

(54 citation statements)

References 31 publications

(35 reference statements)

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“…Management digital challenges are frequently to better understand the marketplace and across intelligence data sharing processes (Aljumah et al, 2023;Eikebrokk and Olsen, 2020). Robotic process automation makes data analysis more accurate than any other data entry process (H. M. Alzoubi et al, 2022e, 2022a)(I.…”

Section: Digital Transformation To Projectmentioning

confidence: 99%

Robotics Process Automation (RPA) and Project Risk Management

Al Zarooni,

El Khatib

2023

Int. J. BAS

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Abstract The Robotics process is a technological software program to improve digital technology systems. The robotic process identifies the factors to process data in a digital security system to mitigate risk in managing projects. Atisalat is a renowned company that successfully utilizes a robotic process in their service, and they are the pioneer in using the robotic system in UAE. By adopting the process, they have facilitated the digital model development objective of UAE through VISION 2021. Digital transformation in project management is analyzed to change adaptability and shift of cultural processes both in adopting new technologies and project management. The robotic process also helps Etisalat to secure the position of the 4th strongest brand in the world. Technological innovation changes the system of network channels. The company implemented Pega centralized decision engine through the robotic system for implementing the best-personalized action and to address the gap in professional communication. The software robots used by the company support to make the back-office task 70% faster than before with accuracy. The robotic process enhances telecommunication systems and also develops the industry related to telecommunication. Technology adaptation through the introduction of an RPA system improves customer experience and serves excellence to get revolutionized with AI. Society also gets accustomed to using technology for fun.

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Section: Digital Transformation To Projectmentioning

confidence: 99%

Robotics Process Automation (RPA) and Project Risk Management

Al Zarooni,

El Khatib

2023

Int. J. BAS

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“…Moreover, some other researchers have summarized the advantages of the virtual organizations into three main advantages: adaptability and flexibility, dependence on federation and temporal and spatial independence (Mohammed T. . And when it comes to the disadvantages, the following are the disadvantages of the virtual organizations (Al-Maroof et al, 2022b;Aljumah et al, 2023;H. M. Alzoubi et al, 2022d;Gulseven and Ahmed, 2022;Khatib et al, 2022a):…”

Section: Objectivesmentioning

confidence: 99%

The Sustainability of TQM in an Innovative Environment: The Quality of Virtual Organization

El Khatib,

Al Shuweihi,

Al Zaabi

2023

Int. J. BAS

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This research study looks at application and sustainability of Total Quality Management in virtual organizations based on the ever-increasing number of virtual organizations in United Arab Emirates and internationally. TQM has been successfully implemented to enhance performance, profitability and sustainability of the traditional brick-and-mortar organizations. But can this implementation be replicated successfully in virtual workplaces: This research reports have a background on the development of TQM and its relevance to both the brick-and-mortar as well as the virtual organizations. It lays down the objectives and hypotheses of the study. The hypotheses include determining how virtual organizations can improve and sustain performance and quality, establishing the TQM approach needed in virtual organization and determining how to measure the quality of the products and services of the virtual organization. Further, the study reviews literature regarding TQM, organizational performance and virtual workplaces. It traces the genesis of the virtual organization in mid-1980s and its development to today, with a focus on the advantages and disadvantages. The research method is laid out. Finally, the research report discusses the findings, making recommendations on how to ensure sustainability of TQM in virtual workplaces. There is a list of references at the end.

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“…It can be created from various sources such as line-of-business applications and financial transactions. Despite the variety of formats, managing and governing data still remains a challenge (Al-Dmour et al, 2023;Aljumah et al, 2023;Ahmad Ibrahim Aljumah et al, 2022a;Arshad et al, 2023;Hani Al-Kassem, 2021). Variability: Due to the variety of data types and velocities, managing the data flows can be challenging (A I Aljumah et al, 2022a).…”

Section: 1mentioning

confidence: 99%

How Big data Analytics Supports Project Manager in Project Risk Management – Cases from UAE Health Sector

et al. 2023

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Abstract Big data analysis allows analysts, researchers, and business users to make better and faster decisions using data that was previously inaccessible or used. Companies can use advanced analytics techniques such as text analysis, machine learning, predictive analytics, data mining, statistics, and natural language processing to gain new insights and insights from previously untapped data sources independently or with existing enterprise data. Significant challenges are still in how to deal with this data and maximize their use, so large data have become the clock that has become the most national, regional, and international institutions, and a broad range of database management, methodologies and measures that can be adopted for the exploitation of large data in all areas of life. This paper investigates the effects of big data analytics on project risk management with examples from Healthcare sector in UAE. Inclusive research has been done by searching approximately more than 20 references resulted in a literature review studied the effect of implementing data analytics in business, technology, industry, and society businesses aspects. A research methodology has been done by interviewing professionals from healthcare field investigating further the role of Data analytics in analyzing and managing data in healthcare, its benefits in predicting risks and improving healthcare outcomes and future insights. This research’s result reveals that collecting data and applying data analytics even in businesses or healthcare represent an important kind of digital transformation. An obvious finding from this research is that business intelligence and data analytics has been implemented widely in UAE healthcare sector by both government and privet sectors resulting in opportunities that develop and emphasize positive changes to this sector.

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Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness

Cited by 64 publications

References 31 publications

Robotics Process Automation (RPA) and Project Risk Management

Robotics Process Automation (RPA) and Project Risk Management

The Sustainability of TQM in an Innovative Environment: The Quality of Virtual Organization

How Big data Analytics Supports Project Manager in Project Risk Management – Cases from UAE Health Sector

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