The role of context in SME internationalization – A review

Child, John; Karmowska, Joanna; Shenkar, Oded

doi:10.1016/j.jwb.2021.101267

Cited by 58 publications

(80 citation statements)

References 180 publications

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“…Marketing is the process by which companies create value for customers and build strong customer relationships to capture value from customers in return (Kozielski et al, 2017); (Saraswati, 2022); (Saraswati, 2022). Child et al (2002) define marketing as a total system of business activities designed to plan, price, promote, and distribute want-satisfied goods and services to current and potential consumers (Child et al, 2022). Based on the above definition, it can be concluded that marketing is a business activity designed to plan, determine prices, and promote and distribute goods that create value for customers, build strong relationships with customers, and satisfy customer desires.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Based on the above definition, it can be concluded that marketing is a business activity designed to plan, determine prices, and promote and distribute goods that create value for customers, build strong relationships with customers, and satisfy customer desires. Child et al (2002) define marketing as a social and managerial process by which individuals or groups obtain what they need and want by creating and exchanging products and value (Child et al, 2022). This definition of marketing is based on core concepts: needs, wants, and demands; product; utility, value, and satisfaction; exchanges, transactions, and relationships; market; marketing and marketers.…”

Section: Literature Reviewmentioning

confidence: 99%

“…A marketing strategy is a plan designed to influence exchanges in achieving organizational goals (Child et al, 2022). Usually, marketing strategies are directed at increasing the likelihood or frequency of consumer behavior, such as increasing visits to stores or purchasing products.…”

Section: Literature Reviewmentioning

confidence: 99%

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Examining Linkage The Relationship of the Beautiful Malino Event as an Effort to Increase the Tourist Visits

Mahmud

2022

Quant. Econ. Manag. Stud.

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Tourism is one of the new styles of an industry that can provide rapid economic growth in terms of employment opportunities, income, standard of living, and activating other production sectors in tourist-receiving countries. to be of monetary value. This study aims to determine the relationship between implementing strategies in tourism events to increase the number of tourist visits. This study uses a descriptive quantitative approach with regression analysis to answer the hypothesis. This study takes data from a questionnaire distributed to 100 visitors, who are also the sample. The study's results stated that the beautiful Malino event positively and significantly affected tourist visits to Malino, Gowa Regency. Tourist visits increase from year to year, and this is due to the existence of several exciting activities held at the Beautiful Malino Event.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Examining Linkage The Relationship of the Beautiful Malino Event as an Effort to Increase the Tourist Visits

Mahmud

2022

Quant. Econ. Manag. Stud.

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“…The present SLR adds to current SME internationalization review studies focusing on topics such as information, knowledge and collaboration management (Costa et al 2016;Zahoor et al 2020), entry modes (Bruneel and De Cock 2016) and the role of context (Child et al 2022). While a number of such IE-oriented articles reviewed the entrepreneur's background, market behavior and way of thinking to explain the emergence of Born-Global (BG) firms (Paweta 2015) or individual-/ firm-level International Entrepreneurial Orientation (IEO) (Covin and Miller 2014;Wach 2015), no comprehensive review on SME internationalization and the role of the individual through a personality lens has been published to date.…”

Section: Introductionmentioning

confidence: 99%

A systematic literature review on SME internationalization: a personality lens

et al. 2022

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The importance of the individual decision-maker within the internationalization process of SMEs has extensively been acknowledged in the International Entrepreneurship field. Yet, despite this, the current discourse is mainly limited to sociodemographics, and social and human capital, and does not seem to advance towards the influence and role of, e.g., deeper-level personality aspects on the SME's internationalization process. Findings are scattered across different fields of research and disciplines, making it difficult to build upon existing knowledge. To address this, we execute a Systematic Literature Review focusing on internationalization, SMEs, and personality, with specific attention for deeper-level personality aspects. Our findings reveal a rather young body of literature which uses a behavioral perspective, and can be subdivided into three overarching research themes: Internationalization Behaviors, Internationalization Initiation, and Internationalization Performance. Our thematic analysis and cross-thematic discussion provide a fertile ground for further studies on the entrepreneur's deeper-level personality aspects in relation to SME internationalization. In the future research section, we recommend the exploration of alternative behavioral theories, and multi-level and holistic approaches to further explore this promising sub-domain.

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“…The IE literature elicits that the accelerated process of new ventures internalization is benefited by the characteristics and strategic orientations of the entrepreneur, who is the founder and key decision-maker (Chetty and Campbell-Hunt, 2004;Oviatt and McDougall, 1994;Hsieh et al, 2019;Child et al, 2022), and the small groups in which he is involved, such as social networks and strategic alliances (Coviello and Munro, 1997;Hagen and Zuchella, 2014;Zuchella et al, 2007). We recognize these social networks and relationships as forms of openness because entrepreneurs include external actors in their international strategic conversations and share strategic information with them (Adobor, 2020;Hautz, 2017).…”

Section: Introductionmentioning

confidence: 99%

Open strategizing and accelerated internationalization process in different contexts

Bellucci

Lavarda

Floriani

2022

JSMA

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PurposeDue to the changes in organizational, social, cultural and technological factors, companies from different contexts are shifting towards open forms of strategy-making with more widened inclusion of internal and external actors and greater transparency regarding their strategic issues, including their internationalization processes. The purpose of this paper is to understand how Open Strategizing occurs in the accelerated process of internationalization considering different contexts.Design/methodology/approachThe authors conducted a qualitative comparative case study in Brazilian and English technology-based small and medium-sized enterprises (SMEs) which rapidly internationalized. Furthermore, data was collected through semi-structured interviews, observations and documental analysis.FindingsThe authors suggest that openness contributes to the accelerated process of internationalization. Additionally, the authors show that the home-country and the national cultural contexts affect openness. The authors also disclose openness as crucial and inherent to the accelerated process of internationalization, while context is relevant but not determinant in the Open Strategizing.Originality/valueThe authors contribute to Open Strategy (OS) literature by presenting how Open Strategizing unfolds daily during the internationalization process and by evidencing the role of home-country and national cultural contexts in the configuration and dynamics of Open Strategizing. The authors also contribute to the international entrepreneurship (IE) literature by advancing the understanding of the strategies and drivers adopted by technology-based SMEs internationalizing in an accelerated way.

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The role of context in SME internationalization – A review

Cited by 58 publications

References 180 publications

Examining Linkage The Relationship of the Beautiful Malino Event as an Effort to Increase the Tourist Visits

Examining Linkage The Relationship of the Beautiful Malino Event as an Effort to Increase the Tourist Visits

A systematic literature review on SME internationalization: a personality lens

Open strategizing and accelerated internationalization process in different contexts

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