The role of art infusion in enhancing pro-environmental luxury brand advertising

Quach, Sara; Thaichon, Park; Nasution, Reza Ashari

doi:10.1016/j.jretconser.2021.102780

Cited by 34 publications

(30 citation statements)

References 58 publications

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“…For the past few decades, the analysis of persuasion has dominated the theoretical literature [1][2][3][4]6,7,[10][11][12]. Furthermore, meta-analyses of persuasive communication theory were described [55,56].…”

Section: Review Of Literaturementioning

confidence: 99%

“…The present period is characterized by an increasing "focus on science" and art. For decades, research on marketing communication and persuasion has dominated the empirical and theoretical literature, while art's role in persuasive marketing communication has been studied only tangentially [7,10,11,13,15,83]. Caniato et al [84] considered whether revisiting eclectic and holistic thinking can encourage "both art and science" in future research.…”

Section: Art-based Marketing Communicationmentioning

confidence: 99%

“…Marketing communication is a link between company and consumer that requires the integration of ethical persuasive techniques. In recent decades, the analysis of persuasive techniques has dominated the empirical and theoretical literature [1][2][3][4][5][6][7][8][9][10][11][12]. From an international perspective, art may be an important means of persuasion for the country of origin [7,11,13] and may be a source of competitive advantage for market communication [10,14,15].…”

Section: Introductionmentioning

confidence: 99%

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The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

et al. 2022

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The value of art in persuasion integrates the country’s culture and art according to marketing communication. Our research examined the impact of artistic communication values on customers’ behavior as a sustainable effect on the country of origin by applying two hypotheses. These hypotheses were tested on 689 respondents, mainly from Romania. This marketing communication analysis indicated that persuasion had more value for customers when ethical rhetorical arguments, dialects, poetry, essays, poems, and fairy tales were linked to a country’s culture, such as tradition, national values, and heritage, or were combined with art, such as paintings, sculptures, and music. The results demonstrated that artistic communication influenced consumer behavior positively, having a sustainable effect on the country of origin.

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Section: Review Of Literaturementioning

confidence: 99%

Section: Art-based Marketing Communicationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

et al. 2022

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“…In interior design, green hotels use different materials depending on the hotel's theme to make the place more appealing and environmentally sustainable. According to Quach et al [38], many industries in the luxury sector, including the hotel and tourism departments, use visual artwork for advertising their environmental sustainability practices. These hotels make environmentally sustainable exhibition displays using quality materials, which allows them to create eyecatching artwork and engaging exhibits while showing the consumers that the businesses are environmentally conscious.…”

Section: Eco-friendly Artwork Preference In Hotel Lobbiesmentioning

confidence: 99%

“…Many scholars use the art infusion model to explain the impact of eco-friendly artwork on customers' satisfaction with a hotel. According to the art infusion model, the presence of favorable paintings serves as a reliable strategy to enhance the consumers' cognitive abilities and permit them to seemingly integrate contradicting concepts like sustainability and luxury [38,43]. The art infusion model relies on the consumer's sensory cues to develop a world whereby art links with both the environment and products to influence the consumer's perceptions and evaluations [44,45].…”

Section: Eco-friendly Artwork Preference In Hotel Lobbiesmentioning

confidence: 99%

The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers

Park

Kang

2022

Sustainability

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The adoption and implementation of environmental marketing strategies is the hotel industry’s new approach to maintaining a competitive advantage and attracting more green consumers. Indeed, hotels with more sustainable practices and eco-friendly artwork generate more trust and make green consumers more loyal and satisfied. However, there is little prior research which has suggested the mediating role of green artwork between customers’ levels of green perception and their hotel satisfaction. For this reason, the current authors obtained a total of 659 responses from South Korean consumers and conducted the structural equation analysis (SEM) to identify the indirect effect explaining how green arts boosts green hotel consumers’ satisfaction. Our statistical findings offer vital insights regarding the relationship between customers’ green perceptions and their hotel satisfaction, with eco-friendly artwork in the hotel interior design as the mediating variable. Finally, the current study provides a detailed understanding of art infusion to urban hotels by highlighting the impact of art and its spillover effects on consumer satisfaction.

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Investigating the art‐infusion effects of vintage products

Schibik,

Spears,

Strutton

2024

Psychology and Marketing

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Art has been successfully positioned as a promotional tool inside marketing settings. This research examines various relationships between vintage products and art. Three studies investigated whether (a) consumers perceived vintage products as more art‐like than modern versions of the same products; (b) vintage products positively affected consumers' evaluations of nearby products by inducing art‐infusion‐like spillover effects; and (c) the observed effects emerged from the ability of vintage products to engage consumers' social‐self perceptions. This research extended the theoretical and practical utility of art‐infusion effects to a new product type (vintage) and marketing function (promotions). Consumers were more likely to view vintage products, as opposed to contemporary goods, as works of art. This research was the first to position vintage products as art, to elicit art‐like infusion effects from vintage products, and to reveal positional consequences ensuing from art‐infusion effects without utilizing art as a promotional tool. Positioning value instead emerged from placing contemporary offerings physically near vintage products in promotional contexts.

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The role of art infusion in enhancing pro-environmental luxury brand advertising

Cited by 34 publications

References 58 publications

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

The Mediating Role of Eco-Friendly Artwork for Urban Hotels to Attract Environmental Educated Consumers

Investigating the art‐infusion effects of vintage products

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