The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

Madan, Angela; Roșca, Laura Daniela; Dumitru, Ilie; Canda, Andrei

doi:10.3390/su14031228

Cited by 9 publications

(9 citation statements)

References 104 publications

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“…These standards are based on the ESOMAR and International Chamber of Commerce worldwide code of ethical practices (the ICC/ESOMAR International Code on Market and Social Research). The code of ethics outlined here includes the responsibilities of researchers to respondents and to the general public (Madan, Rosca, Dumitru, & Canda, 2022). For example, the code requires that researchers should reveal their names, addresses, and other necessary details to respondents.…”

Section: Measures To Protect Consumer Privacy and Ensure Technoethicsmentioning

confidence: 99%

Public Policy and Ethics in Marketing Research for Organizations

Mandal

2023

International Journal of Public Sociology and Sociotherapy

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Companies conduct marketing research to generate customer insights. Marketing research involves public policy and ethical issues. The objective of the study is to analyze such issues. The methodology adopted is a conceptual analysis of the various public policy and ethical issues. The issues relate to intrusions on consumer privacy, consumer data security, and misuse of research findings. The discussions focus on technoethics involved in data collection in the digital age. Responsibilities of governments and companies for consumer privacy, measures to protect consumer privacy and to ensure technoethics, consumer data protection, and ensuring ethics for marketing research are discussed. The discussions will allow academicians and practicing managers to adopt initiatives and strategies which are effective. Policy makers and authorities may analyze the various aspects and implement rules and regulations which are effective in consumer privacy, consumer data security and protection, in preventing misuse of research findings, and in ensuring ethics in marketing research.

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Section: Measures To Protect Consumer Privacy and Ensure Technoethicsmentioning

confidence: 99%

Public Policy and Ethics in Marketing Research for Organizations

Mandal

2023

International Journal of Public Sociology and Sociotherapy

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“…On the one hand, innovation is providing opportunities to the organization to generate more profit, by developing unique selling points in the target market and delivering unique products and services to the market (Sikora, Sikora, & Bogdan, 2022). On the other hand, innovation is critical because it is helping the business organization to work for sustainability, and the welfare of the society by providing value to the community and innovative products or services, to satisfy the current and future needs of the target market (Madan, Rosca, Dumitru, & Canda, 2022).…”

Section: Creative Product Innovationmentioning

confidence: 99%

developing innovative creative products with social capital to increase the economic value of community enterprises in Samut Songkhram Province

Rodjam

Chantakit

Saranontawat

et al. 2022

ijhs

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This study aims to analyze the path of causal relationships that influence the development of creative product innovation with social capital and to create innovative models of creative products with social capital to increase the economic value of the foundation of community enterprises in Samut Songkhram Province. Indeed, community enterprises are always facing different kinds of challenges in their functionality. To proceed with the study, the data was collected in both qualitative and quantitative form. In this regard, for the questionnaire, the sample size was 250, which was to get the response to test the relationship between the variables. This study concludes that there is a causal relationship between the factors that are worthy for the creative products development with social capital. The significance of this study is this study contributes to the literature because these variables were not discussed in any study in the relationship of social capital to increase the economic value, particularly in the Samut Songkhram province.

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“…Article entitled The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin [13] brings together compelling art values by aligning and integrating the cultural and artistic realities into marketing communications. This paper examines the impact of the value of artistic communication on customer behavior as an aftermath in their home countries.…”

Section: Architecture Based On the Indonesian Standard Classification...mentioning

confidence: 99%

“…Computer and software services. Creative activities related to computer development, such as computer maintenance, data processing, database development, software development, system integration, system design and analysis 13…”

mentioning

confidence: 99%

The Effect of Integrated Marketing Communications Strategy on The Development Of Creative Economic Products In Moringa Processed MSMe Indra Jaya

Sudarso

Sumartik²

2022

NUSAMBA

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The discussion that forms the basis of the background of this research is the problem of developing creative economic products, especially on the MSME scale which is seen from the linkage of marketing communication strategies that have not been or have been implemented in one of the implementation of marketing activities for Processed moringa Indra Jaya. The purpose of this study was to determine and analyze the effect of advertising (X1), product packaging (X2), public relations (X3) and events marketing (X4) on product development (Y) in the context of the creative economy. The method used is a quantitative method. The population used is all consumers of Processed Moringa Indra Jaya. The sampling technique used is non-probability sampling in the form of random sampling of 100 people. Respondents were selected based on an existing database of MSME recommendations related to the respondent's domicile throughout Indonesia. Analysis techniques use multiple linear regression analysis and hypothesis testing using SPSS for Windows statistical tools. The results showed that all independent variables have a positive and significant effect on the dependent variable, partially or simultaneously.

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The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

Cited by 9 publications

References 104 publications

Public Policy and Ethics in Marketing Research for Organizations

Public Policy and Ethics in Marketing Research for Organizations

developing innovative creative products with social capital to increase the economic value of community enterprises in Samut Songkhram Province

The Effect of Integrated Marketing Communications Strategy on The Development Of Creative Economic Products In Moringa Processed MSMe Indra Jaya

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