“…As such, winter sports tourism is a strong contributor to growth and economic activity in many mountain regions worldwide (Tsiotsou, 2006;Tuppen, 2000) and has received important attention in the literature. More precisely, during the last two decades, researchers have investigated issues such as the importance of customers' characteristics (Matzler et al, 2007 and segmentation Konu et al, 2011), destinations' positioning (Faullant et al, 2008;Sainaghi, 2008) and competitiveness (Hudson et al, 2004), service quality (Barlas et al, 2010;Hudson and Shephard, 1998), as well as customers' preferences (Siomkos et al, 2006), satisfaction (Ferrand andVecchiatini, 2002, Matzler et al, 2008) and loyalty (Alexandris et al, 2006;Clark and Maher, 2007).…”