The Religious Meaning of Equestrian and Archery Sport Tourism: A Phenomenological Analysis

Abstract

Equestrian and archery sports tourism is a popular tourist destination among Indonesian Muslim communities and is a new segment of religion-based tourism. Therefore, this study aims to determine the model of tourists' interpretation of Daarus Sunnah Equestrian tourism, which is one of the first tourism destinations in Indonesia that presents riding and archery. This research method is based on a qualitative method with a phenomenological approach. The results of this study conclude that the model of tourists' interpretation of Daarus Sunnah Equestrian tourism has a variety of meanings, among which are interpreted as sports tourism destinations, religious tourism destinations, have tourist communication attractiveness, and as Islamic missionary activities. The formation of religious meanings and experiences in tourists is inseparable from the role of tourism managers who present the message of Islamic da'wah through various media and ways of delivering messages, both verbal and non-verbal. * Corresponding author the results obtained have an impact that is quite effective in order to open relationships of interaction between fellow tourists. The hospitality experience occurs in the interaction between loyal visitors and new visitors, as well as interactions between visitors with tour guides. The experience of open communication is created through mutual respect, mutual trust and brotherhood. This open communication usually involves loyal tourists with tour guides. The openness of communication itself is a critical success factor in the process of social interaction (Johnson, 1990). The openness of communication can be held if it fulfills several factors, including the presence of safety experiences, general preferences, and social backgrounds. In the end, if open communication has been established among fellow tourists or with tour guides, it will create a meaningful tourism experience and create a good impression for tourists so that it impacts on decision making and tourist decisions in the future. Ignorance experiences consist of experience ignored by fellow tourists, waiting for each other's initiative to start an interaction, and not greet each other. Ignorance is one of the processes of interaction that occurs between fellow tourists, but ignorance is a communication experience that is not expected by tourists. Ignorance usually involves old tourists and new tourists, and this happens because between them had never known each other before and adapted concern from one party when there is an initiative to start an interaction, because it is feared that it will disturb the comfort and privacy.The experience of caring is one of the factors in the implementation of effective communication and the establishment of a positive reciprocal relationship between fellow tourists so that the experience of caring communication is one of the critical factors that determine the actions and way of looking at tourists. Caring is one of the exciting communication experiences and has a positive impression on tourists because the ...

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