The relationship between corporate reputation and organizational citizenship behavior: a comparative study on TV companies and banks

Mehtap, Özge; Kökalan, Özgür

doi:10.1007/s11135-012-9743-y

Cited by 11 publications

(12 citation statements)

References 19 publications

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“…Helm (2007) suggests that the CR is mainly activated through stakeholder perceptions about the firm. As such, a firm's reputation may change according to the perceptual judgments of different stakeholder groups (Mehtap and Kokalan 2013).…”

Section: Corporate Social Responsibility and Corporate Reputationmentioning

confidence: 99%

Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

et al. 2014

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Arıkan, Esra (Dogus Author), Kantur, Deniz (Dogus Author), Maden, Ceyda (Dogus Author), Telci, Emine Eser (Dogus Author)In today’s highly volatile environment, companies strive to leverage the perceptions of their multiple stakeholders more than ever before with the aim to build a sustainable competitive advantage. Accordingly, corporate social responsibility and corporate reputation concepts are of vital importance for both academicians and practitioners, concerning their potential impact on internal and external stakeholders. Recognizing the intensified significance of a multi-stakeholder perspective, the current study attempts to contribute to the literature through examining the mediating role of corporate reputation on the relationship between corporate social responsibility and various outcomes of customers, employees, and investors as the key stakeholders. Based on a reputational ranking of companies conducted by a national magazine since 2001, nine companies were selected from service and manufacturing industries and an online questionnaire was conducted to a multi-stakeholder sample consisting of customers, employees and investors. The results showed that corporate reputation fully mediates the relationship between corporate social responsibility and organizational commitment, employee satisfaction, investor loyalty, purchase intention, and intention to seek employment. On the other hand, there existed partial mediation on the relationship between corporate social responsibility and customer perceived value, customer satisfaction, customer loyalty, customer switching cost, customer commitment, turnover intention, intention to invest, and intention to spread word-of-mouth. The results have important implications for practitioners who seek to manage their relationships with multiple stakeholders through their engagement in corporate social responsibility activities and efforts to enhance their companies’ reputational status

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Section: Corporate Social Responsibility and Corporate Reputationmentioning

confidence: 99%

Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

et al. 2014

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“…Many researchers advocate the importance of evaluating companies' CR using the entire value chain. However, most of these studies analyzing perceptions focused on a sole stakeholder (Shamma and Hassan, 2009;Doorley and Garcia, 2011;Mishina et al, 2012;Hillenbrand et al, 2013;Helm and Tolsdorf, 2013;Mehtap and Kokalan, 2013). Hannington (2006) confirms that an overall view of all the stakeholders will give a complete scope of the dynamics that have created the company's reputation.…”

Section: Corporate Reputation and Stakeholdersmentioning

confidence: 99%

The Effects of Branding Intangibles on Corporate Reputation.

Orozco-Toro

Pavía

2019

RCom

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This paper focuses on the problem of Corporate Reputation in relation to stakeholders’ perception. More precisely, how the intangible values of branding have a potential influence on the Corporate Reputation of a communication company. As fieldwork, with the aim of having contact with the complete value chain of a corporation, 463 questionnaires conducted with members from all the stakeholder groups (7) of Televisió de Catalunya–TV3 regarding La Marató de TV3 have been analyzed. La Marató action is a Corporate Social Responsibility event organized by the autonomous public television network of Catalonia (Barcelona, Spain). The results allow us to identify how trust, quality, transparency and solidarity are the most important values identified in its corporate reputation. This research is relevant as it studies the role of and relationship between intangible values of branding and the perception of corporate reputation in a complete company value chain (representing all its stakeholders).

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“…In order to better present our framework, we first introduce definition of our framework, which aims at generating confidence scores to support or oppose the claimed sale-ranking for all of companies. Let Q = {q (1) , q (2) , … , q (N) } represent the set of search key-phrases of companies as shown in Equation (2). Similarly, we can obtain the public opinion sets…”

Section: Problem Definitionmentioning

confidence: 99%

“…Our goal is to learn the confidence score set S = {S (1) , S (2) , … , S (N) }, where S i is the confidence score of ith company.…”

Section: Problem Definitionmentioning

confidence: 99%

See 1 more Smart Citation

Verifying the claimed sale‐ranking trustworthy: A maximum marginal relevance‐based ranking method

Wang

Fang

Shen

et al. 2019

Concurrency and Computation

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Summary Various online contents on Internet platforms or search engines are related to the corporate reputation. Facing the huge amount of online contents, we need a mining method that can automatically extract and analyze a large number of network‐related information and obtain the real reliability of aspect for the content claimed by companies. In this paper, we propose to generate a ranking model to verify whether the sales‐rankings claimed by companies are trustworthy. The key idea is that the company that has higher confidence score should be supported by the online media. We use a unique data set of public opinion data related with a specific company, which we supplement with data from various online news platform and retrieval webpages using a distributed and generic Web crawler. Meanwhile, basic information and open financial data of companies are also collected for auxiliary analysis. We present a Maximal Marginal Relevance‐based ranking model to compute the confidence score of each company, taking into consideration the two technologies of word embedding and KL‐Divergence to filter the irrelevant documents. Extensive experiments show that the proposed method outperforms the state‐of‐the‐art MMR‐based method, and we showcase three representative cases about the corporate reputation built by us that gives positive, neutral, and negative support respectively to the sales‐ranking claim of companies.

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The relationship between corporate reputation and organizational citizenship behavior: a comparative study on TV companies and banks

Cited by 11 publications

References 19 publications

Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes

The Effects of Branding Intangibles on Corporate Reputation.

Verifying the claimed sale‐ranking trustworthy: A maximum marginal relevance‐based ranking method

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