The price premium for wine quality signals: does retailers' information provision matter?

Boatto, Vasco Ladislao; Defrancesco, Edi; Trestini, Samuele

doi:10.1108/00070701111131764

Cited by 52 publications

(51 citation statements)

References 30 publications

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“…By structuring the findings of wine-related studies on the basis of recent research with regard to value management (Orth et al, 2005;Wiedmann et al, 2007Wiedmann et al, , 2009, the desire for and the consumption of wine seems to involve several dimensions of customer-perceived value including financial, functional, individual and social perceptions (Boatto et al, 2011;Saenz-Navajas et al, 2013;Ferrarini et al, 2010;Terrien and Steichen, 2008). Additionally, situational determinants, experience and needs of the consumer have to be taken into account (Cohen et al, 2009;Hollebeek et al, 2007;Veale, 2008;Charters and Pettigrew, 2006).…”

Section: Introductionmentioning

confidence: 99%

Customer value perception: cross-generational preferences for wine

Wiedmann

Behrens

Klarmann

et al. 2014

British Food Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Purpose -A deeper understanding of the key drivers of consumer wine perception is a major challenge in the domain of wine marketing. The purpose of this paper is to examine the various dimensions of customer-perceived value that lead the customers -in general and divided into different age groups -to choose and consume a certain wine. Design/methodology/approach -In the exploratory study context of examining value-related consumer attitudes and behavioural effects, the drivers and outcomes of wine consumption based on a cross-generation sample, PLS path modelling was considered for the empirical tests of our hypotheses. Findings -Though there exist differences between Generation X and Generation Y consumers, the empirical results are supportive of the hypothesized positive relations between financial, functional, individual and social perceptions that influence the desire for and the consumption of wine.Research limitations/implications -For future research, the findings presented in the paper support the importance of enlarging the size of the sample and collecting data in different countries to compare the results on an international level. Practical implications -Successful wine marketing strategies should focus on the customer's subjective expectations and individual value perceptions by addressing the specific value aspects that are highly relevant for consumer loyalty. Originality/value -The study results are valuable for researchers, managers and marketers because they address the question of how to measure and forecast the perceived value with the greatest influence on consumers' wine choices.

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Section: Introductionmentioning

confidence: 99%

Customer value perception: cross-generational preferences for wine

Wiedmann

Behrens

Klarmann

et al. 2014

British Food Journal

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“…The location of a winery can therefore either help or hinder its positioning in the US market. Potential investment in new wineries should therefore be carefully assessed, as the disadvantages of an erroneous location could not be reversed by enological treatments or short-term investment (Troncoso & Aguirre, 2006) or by brand strengthening tactics (Boatto et al, 2011).…”

Section: Discussionmentioning

confidence: 99%

Spanish wines in the US market: What attributes do US consumers look for in Spanish wines?

Areta¹,

Azcaráte

Apezteguía

2018

Span. j. agric. res.

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This paper analysed the impact of different attributes in Spanish quality wines on United States (US) demand behaviour. A hedonic price model was estimated in order to assess the values that US consumers give Spanish wines. The main results showed that the most influential factor on sale price was aging, which had a positive impact. US consumers valued the quality ratings provided by experts, especially in the upper price categories. The year of vintage and size of the winery were considered medium importance factors in decision-making, with the latest vintages and the smallest wineries receiving the highest ratings. Geographical origin (appellation) helped to explain consumer preferences. Although colour was the least important attribute in consumers' purchase decisions, red wines were the most highly rated in this attribute.

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“…Wine is without a doubt the product that has been most extensively analysed by the hedonic pricing method in the agri-food industry with more than 25 studies (such as Oczkowski, 1994;Gil and Sánchez, 1997;Angulo et al, 2000;Combris et al, 2000;Schamel and Anderson, 2003;Melo et al, 2005;Lecocq and Visser, 2006;Schamel, 2006;Troncoso and Aguirre, 2006;Rodríguez and Castillo, 2009;Benfratello et al, 2009;Ortuzar and Alfranca, 2010;Boatto et al, 2011;Panzone, 2011). This is largely because wine is a highly differentiated product where attributes significantly influence final price.…”

Section: 1mentioning

confidence: 99%

Market values for olive oil attributes in Chile: a hedonic price function

Muñoz

Moya

Gil³

2015

British Food Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.*Related content and download information correct at time of download. Purpose -Focused on the olive oil sector in Chile which is a non-traditional market (both in production and consumption), the purpose of this paper is to determine the implicit value of the most relevant attributes of olive oil on the final price charged by supermarkets to consumers through the hedonic pricing methodology. Design/methodology/approach -Field work was carried out between September and October 2012 in 12 supermarkets belonging to the four most important Chilean retail chains. A log-linear price-attribute function was used to estimate the hedonic price function. The sample included 248 observations olive oil prices available to consumers in the leading supermarkets in the city of Chillán (Chile). Findings -The model estimation results led to the observation that the attributes that most positively influenced final price are oil acidity level, tin can container of imported oil, and origin. On the other hand, the attributes that most negatively influenced final consumer price are retailer house brand and plastic container.Research limitations/implications -A limitation of this study is associated with the geographic area where it was carried out, that is, the city of Chillán in the Bío-Bío Region, which is the second largest region and accounts for 12 per cent of the total population. Further research should include other cities such as Santiago (capital), Concepción, Curicó and Valparaíso. Originality/value -This study can be considered as a first approximation of a hedonic pricing model estimation for olive oil in non-traditional markets like Chile, which is considered an emerging market.

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The price premium for wine quality signals: does retailers' information provision matter?

Cited by 52 publications

References 30 publications

Customer value perception: cross-generational preferences for wine

Customer value perception: cross-generational preferences for wine

Spanish wines in the US market: What attributes do US consumers look for in Spanish wines?

Market values for olive oil attributes in Chile: a hedonic price function

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