“…Yet, the impetus for tourism-led economic regeneration (Townsend and Hudson, 1990;Law, 1992;1993;Noble, 1994) continues almost unabated in the UK's "unlikely areas" (Buckley and Witt, 1985;1989). Not only county authorities and specialist agencies, but also district councils and a whole host of collaborative groups, are increasingly involving themselves in the quest for a tourism angle around which to build a better image, if not jobs and prosperity (Eisenschitz and Gough, 1993;Long, 1994;Ball and Stobart, 1996;Charlton and Essex, 1996).…”