“…Naming a disease is not simply a by-product of the disease process; the name also "constructs the disease and helps make it intelligible" (Treichler, 1988, p. 31). Current health consciousness, combined with American individualism, has led to an image of the average citizen as healthy and able to conquer any problem individually, whether physical, emotional, social, or economic (Bellah, Madsen, Sullivan, Swidler, & Tipton, 1985;DiGiacomo, 1992;Solomon, 1992). Illness denies this identity of the robust individual and forces people to construct an identity that encompasses or accounts for the illness.…”