The Pivotal Role of User-Friendly Food Label and Personality Traits on Intention to Consume Packaged Food Products

Zafar, Muhammad Zeeshan; Hashim, Norashidah; Halim, Fairol

doi:10.1080/10454446.2017.1244796

Cited by 4 publications

(4 citation statements)

References 84 publications

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“…The result of the hypothesis could also be explained as product quality is judged by the consumer prior to the usage by taking into consideration the brand name. The outcomes of Qasem et al ( 2016 ) and Zafar et al ( 2017 ) whose findings also reveal that brand name casts a positively significant impact on the quality perceptions of the consumers. It can be inferred from the findings of the study as well as the coherence with the past studies that brand name is an extrinsic cue that is considered by the consumer to predict the quality.…”

Section: Discussion Of Findingsmentioning

confidence: 89%

Role of Extrinsic Cues in the Formation of Quality Perceptions

et al. 2022

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Examining the quality perceptions of consumers has often been recommended as an international research paradigm. This study is grounded in the Pakistani consumer market to evaluate the impact of food packaging cues on perceived product quality. The moderating effect of consumer knowledge was also taken into consideration in the study. A signaling theory was used in the study for its established predictive power in consumer behavior, marketing, and various fields of research. Based on the essence of the signaling theory, this study hypothesized that food packaging cues cast a positive impact on perceived product quality and consumer knowledge moderates these relationships. By using the sample of 504 consumers, data were gathered using the mall intercept method following a multi-stage sampling technique. The responses were analyzed using Statistical Package for Social sciences (SPSS) and Smart Partial Least Square (PLS). The findings of this study unveil that the extrinsic cues' brand name, price, nutritional labels, and precautionary labels were positively and significantly related to the perceived product quality. However, the country of origin cast no impact on the perceived product quality. Consumer knowledge reflected a moderation effect on the relationships between brand name and country of origin with the perceived product quality whereas it exerted no moderation impact on the relationships of price, nutritional labels, and precautionary labels with the perceived product quality. As the results exhibit that Pakistani consumers rely on food packaging cues for perceiving a product, hence it is recommended that marketers and policymakers develop appropriate marketing strategies focused on the significance of food packaging cues.

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Section: Discussion Of Findingsmentioning

confidence: 89%

Role of Extrinsic Cues in the Formation of Quality Perceptions

et al. 2022

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“…The research centres explicitly on MBA students with a business background attending public and private universities in the Riyadh and Makkah regions. MBA students were the focus of this research, as highlighted in a similar approach by Zafar et al. (2017), who noted that it was not feasible to target all university departments, leading the researchers to concentrate on MBA students due to their relevance in addressing the research questions and objectives.…”

Section: Methodsmentioning

confidence: 99%

Unleashing the potential of social media celebrities to promote food waste reduction in educational institutions: developing an extended model based on the value-belief-norm theory

Ajina,

Ali,

Zamil

et al. 2024

BFJ

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PurposeThis study aims to provide insights into the drivers of student engagement in food waste reduction strategies in educational institutions. The proposed research model integrates social media celebrities' attractiveness, expertise and trustworthiness with the value belief norm (VBN) theory to explore their influence on students' behaviour towards food waste reduction.Design/methodology/approachThe data were collected from 417 students enrolled in public and private universities in the Riyadh and Macca regions of Saudi Arabia to evaluate the proposed model. The partial least squares-structural equation modelling (PLS-SEM) was employed to analyse the responses.FindingsThe results showed that VBN theory's components, such as values (biospheric, altruistic and egoistic), beliefs (new ecological paradigm, awareness of consequences and aspirations of responsibility) and norms significantly and positively influence food waste reduction behavioural intentions. It was also discovered from the results that social media celebrities' attractiveness, expertise and trustworthiness influence food waste reduction behavioural intentions.Originality/valueThis study contributes significantly to the literature by identifying factors influencing student engagement in food waste reduction strategies in educational institutions where limited research exists. It fills this research gap by developing a novel theoretical framework integrating social media celebrities' attributes with the VBN theory to explain these factors.

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“…From the practical perspective, the packaged food industry in Pakistan has flourished (Zafar, Hashim et al 2017). The trend of urbanization is increasing in Pakistan and urban consumers are adapting changing lifestyles as compared to their rural counterparts (Euromonitor International, 2016).…”

Section: Setting Scenario Of Pakistani Marketmentioning

confidence: 99%

“…The trend of urbanization is increasing in Pakistan and urban consumers are adapting changing lifestyles as compared to their rural counterparts (Euromonitor International, 2016). Moreover, prior studies focus only on the intention to purchase (Zafar, Hashim et al 2017). Even though the consumers develop the perceptions regarding the product, but they might not be able to do that without the necessary resources and cues (Machiels and Karnal 2016).…”

Section: Setting Scenario Of Pakistani Marketmentioning

confidence: 99%

Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

Javeed¹,

Khan²,

Khurshid³

et al. 2019

Preprint

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The aim of this study is to probe into the impact of extrinsic packaging cues (brand name, price, country of origin and precautionary label) on the quality perceptions of the consumers when the intrinsic qualities are not experienced yet. Consumer knowledge is used a moderator in the study. The study also aims to investigate the influence of the consumer knowledge as a moderator on the relationship between food packaging cues and perceived product quality. Survey was conducted using mall intercept method (n= 478) with a self- administered five point Likert scale questionnaire in Rawalpindi and Islamabad. SPSS and PLS were used for analyzing the data. In order to ensure the internal consistency of the variables Cronbach’s alpha was used. Among all the variables which were studied in theoretical framework, precautionary label came out to a strong extrinsic in contributing to the formation of product quality perceptions. Additionally, brand name and Price are also considered as important quality determining extrinsic cues. On the other hand, Country of origin as an extrinsic cue turned out to cast no impact on the quality perceptions in Pakistani consumer market. Among the interaction paths, consumer knowledge held a significant role for brand name and country of origin with perceived product quality. This study comprises of number of research limitations. The mall intercept method was utilized in which sample control is difficult. The data was collected from Rawalpindi and Islamabad which might pose a problem for generalizability. Along with the limitations, this study presents horizon for the future researchers by presenting a model of research which could be extended to other marketing contexts. The research revealed that, the schema of extrinsic packaging cues cast a deep impact on the product quality perceptions. The results imply that practitioners need to embed the extrinsic cues much intelligently as they tend to produce prior to the usage quality perceptions regarding the product. This study puts forth a significant understanding regarding the utility of extrinsic packaging cues in the determination of product quality perceptions. The paper provides insights from Pakistani market.

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The Pivotal Role of User-Friendly Food Label and Personality Traits on Intention to Consume Packaged Food Products

Cited by 4 publications

References 84 publications

Role of Extrinsic Cues in the Formation of Quality Perceptions

Role of Extrinsic Cues in the Formation of Quality Perceptions

Unleashing the potential of social media celebrities to promote food waste reduction in educational institutions: developing an extended model based on the value-belief-norm theory

Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

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