The performance of global brands in the 2008 financial crisis: A test of two brand value measures

Johansson, Johny K.; Dimofte, Claudiu V.; Mazvancheryl, Sanal K.

doi:10.1016/j.ijresmar.2012.01.002

Cited by 94 publications

(141 citation statements)

References 35 publications

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“…Our findings largely support these theoretical arguments and provide theoretical contributions to brand management and innovation research (Johansson et al, 2012).…”

Section: Discussionsupporting

confidence: 80%

Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry

Nguyen

Melewar²,

Gupta

2016

Journal of Business Research

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Brand innovation sweeps aside established practices and disrupts the status quo, resulting in the transformation of markets. The present study develops and tests a model of critical brand innovation factors (CBIF) by examining key factors influencing firm-level brands' innovation and increased market performance. Adapting both organizational elements and market response characteristics, the model integrates four key variables in China's industrial service markets: innovation, internationalization, market orientation, and organizational learning. Findings provide a foundation for understanding how firms improve their innovation and subsequent market performance in an emerging and dynamic market. The study demonstrates that when brands are more innovative, their performance increases: Brand innovation plays a fully mediating role on the effects of market orientation and organizational learning to market performance, but has no mediating effect on internationalization and market performance. A lack of innovation reduces market performance even when internationalization, market orientation, and organizational learning are present.

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“…Our findings largely support these theoretical arguments and provide theoretical contributions to brand management and innovation research (Johansson et al, 2012).…”

Section: Discussionsupporting

confidence: 80%

Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry

Nguyen

Melewar²,

Gupta

2016

Journal of Business Research

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“…The purpose of this paper is to study the relationships in the STL framework before and after the financial crisis. However, a number of financial market, customer–seller, and consumer financial factors may be related to the endogenous constructs in the STL framework, and their effects should therefore be taken into account (e.g., Johansson et al ., ). These factors, which are included as control variables in the study, include financial market functioning, time duration of consumers' relationship with their bank, consumer financial healthiness, consumer financial knowledge, and consumer financial involvement.…”

Section: Theoretical Framework and Research Hypothesesmentioning

confidence: 97%

The role of trust in financial customer–seller relationships before and after the financial crisis

Hansen

2014

J of Consumer Behaviour

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This study examines the role of trust in customer–seller relationships before and after the 2008 financial crisis. On the basis of two surveys comprising 1155 and 757 bank customers, respectively, it is shown that trust is less likely to mediate the relationship between satisfaction and loyalty after the financial crisis compared with before the financial crisis. The results suggest that consumers rely more on satisfaction and less on trust after the financial crisis compared with before the financial crisis when determining whether they should remain loyal to a particular financial service provider. Hence, as a direct managerial implication, financial service managers should consider investing additional resources in satisfying their customers in the after crisis era. In addition, it is suggested that managers should seek to rebuild the positive relationship between trust and loyalty in order to receive the full benefit of their trust‐building efforts. Copyright © 2014 John Wiley & Sons, Ltd.

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“…information involvement) in the conceptual model, and their effects should therefore be taken into account (e.g. Johansson et al ., ). These factors, which are included as control variables in the study, include consumers' financial knowledge, age and gender.…”

Section: Conceptual Framework and Research Hypothesesmentioning

confidence: 99%

How trust in financial supplier information impacts young adults' financial information involvement: The moderating roles of product savings risk and social norm

Hansen

2017

J of Consumer Behaviour

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Although consumers' risk‐taking, supplier trust, social norms and information involvement are central to much of thought in the financial market and consumer economic literature, it is not known how the interplay between consumers' trust in supplier information, risk‐taking behaviour and social norm may influence information involvement. This research contributes to the consumer economic literature by investigating how product savings risk and social norm affect the relationship between young adults' trust in supplier information and their information involvement. On the basis of two samples with young adults who recently have purchased a low‐risk savings product (n = 641) and a high‐risk savings product (n = 219), respectively, several results are obtained. It is found that both product savings risk and social norm positively moderate the relationship between young adults' trust in supplier information and their information involvement. In addition, the results indicate that the three‐way interaction between trust in supplier information, products savings risk and social norm has a positive effect on information involvement. As direct implications, financial authorities and financial service managers should especially consider investing additional resources in developing information trust for high‐risk savings products and should also take social norms into account when considering young adults' high‐risk‐taking behaviour. Copyright © 2017 John Wiley & Sons, Ltd.

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The performance of global brands in the 2008 financial crisis: A test of two brand value measures

Cited by 94 publications

References 35 publications

Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry

Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry

The role of trust in financial customer–seller relationships before and after the financial crisis

How trust in financial supplier information impacts young adults' financial information involvement: The moderating roles of product savings risk and social norm

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