Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry

Nguyen, Bang; Melewar, T.C.; Gupta, Suraksha

doi:10.1016/j.jbusres.2016.02.016

Cited by 33 publications

(32 citation statements)

References 77 publications

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“…The study demonstrated that when brands are more innovative, their performance increases -brand innovation plays a fully mediating role on the effects of market orientation and organizational learning to market performance, but has no mediating effect on internationalization and market performance. A lack of innovation reduces market performance even when internationalization, market orientation, and organizational learning are present [11].…”

Section: Literature Reviewmentioning

confidence: 99%

Motion to innovation: Brand value sources have (not) changed over time

Klieštiková

Kováčová

2017

SHS Web Conf.

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Abstract. Innovation drives the expansion of economies in a global dimension. This is also the reason why contemporary researches indicates the trend of incorporation of the innovation to the strategic concept of brand value building and managing. It has been proven, that innovation is relevant source of brand value perceived by consumers. Such a trend has been established in reaction to the growing importance of brand value for competitive advantage creation in a global perspective. Currently published scientific contributions mainly highlight the importance of brand innovation in selected sectors of national economies abstracting from innovation perceptions due to the national socio-psychological profile. This is the reason why universally applicable theory of innovation in scope of brand value building and managing is missing. The lack of the theory can be removed by identification of importance of innovation attributes as brand value sources in context of market specifics. So, the aim of this paper is to provide such an identification and to verify existence of divergences between "foreign" theory and "domestic" practice. To do that, we use questionnaire, selection analysis and cluster analysis. We detect specifics of brand value perception focusing on innovation and its attributes comparing theory and reality of Slovak environment.

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Section: Literature Reviewmentioning

confidence: 99%

Motion to innovation: Brand value sources have (not) changed over time

Klieštiková

Kováčová

2017

SHS Web Conf.

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“…Services marketing researchers establish that innovation benefits firms in multiple ways and that innovating services to match customers' needs increases the attractiveness of the firms' offerings (Nguyen et al, 2016).…”

Section: Innovationmentioning

confidence: 99%

“…In accordance with Nguyen et al (2016) a superior market performance requires not only information on customers, but also, to proactively implement innovative activities such as organizational learning, orientation towards markets, and internationalization efforts.…”

Section: Market Performancementioning

confidence: 99%

“…Dynamic capability DC theory gives details and supports this approach to competitiveness, proposing a new variety of capabilities to put into practice new strategies and to make appropriate use of their limited resources (Najafi-Tavani et al, 2016). According to Barney (2014) the resource-based view (RBV) and knowledge-based view (KBV), firms' acquired possession of unique knowledge is the main source of innovation that leads to certain firms outperforming others (Nguyen et al, 2016).…”

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

“…Firms need strong and current market intelligence in their approaches and mechanisms to improve their marketing capabilities (Najafi-Tavani et al, 2016). In response Nguyen et al 2016) demonstrated that for high-tech service firms, MO is a critical factor, necessary to create an optimal environment for brand innovation and for facilitating a firm's innovativeness. Similarly Lin and Wang 2015) argued that MS capability also strongly supports firm innovation performance.…”

Section: Ms and Innovationmentioning

confidence: 99%

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Market sensing, innovation capability and market performance: The moderating role of internal information dissemination

Ahmed

2017

Int. j. adv. appl. sci.

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Market sensing and internal information dissemination are popular concepts in the field of marketing and strategic management. Scholars in these fields are appreciating the roles of market sensing and internal information dissemination in understanding the business environmental changes to sustain competitive advantages for better firm performance. However, the interaction of market sensing and internal information dissemination couched within complementarity prospective to some extend has not been empirically tested. Therefore, This study aims to investigate the moderating effect of internal information dissemination in the exchange between market sensing and innovation and how innovation mediate the relationship between market sensing and market performance. As a result of responses from 166 firms operating in Sudan, we find that internal information dissemination strengthens the positive relationship between response of market sensing and innovation. Also innovation was found to partially mediate the relationship between market sensing and market performance. The study further develops the understanding of how market sensing influence innovation and market performance indicating the positive relationship between them. In addition our work provides managerial advices to the firms in Sudan to develop market sensing as an adaptive tool for innovation and performance.

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Is Internationalization Beneficial to Innovation? Evidence from a Meta-analysis

2021

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This paper conducts a meta-analytical review to examine the impact of internationalization on innovation, with particular attention to the role of research design factors that may confound causal inferences. The existing literature is examined (1) to determine the average effect of internationalization on innovation and (2) to assess how variations in key aspects of research design has affected results. Analysis of 99 studies reveals that the effects of internationalization on innovation are diverse but are generally positive, albeit the effect sizes are mostly small to moderate. The inferred magnitude of such effects is influenced by research design factors and that country-context matters. The results suggest that internationalization measurements, data characteristics and statistical artifacts affect the variations in effect sizes. We conclude with a discussion of opportunities and challenges in future research on the internationalization-innovation nexus.

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Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry

Cited by 33 publications

References 77 publications

Motion to innovation: Brand value sources have (not) changed over time

Motion to innovation: Brand value sources have (not) changed over time

Market sensing, innovation capability and market performance: The moderating role of internal information dissemination

Is Internationalization Beneficial to Innovation? Evidence from a Meta-analysis

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