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2014
DOI: 10.1002/cb.1493
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The role of trust in financial customer–seller relationships before and after the financial crisis

Abstract: This study examines the role of trust in customer–seller relationships before and after the 2008 financial crisis. On the basis of two surveys comprising 1155 and 757 bank customers, respectively, it is shown that trust is less likely to mediate the relationship between satisfaction and loyalty after the financial crisis compared with before the financial crisis. The results suggest that consumers rely more on satisfaction and less on trust after the financial crisis compared with before the financial crisis w… Show more

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Cited by 28 publications
(39 citation statements)
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References 80 publications
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“…Hauff (2019) also finds that the higher trust in the own bank is, the lower the intention to switch to another bank. However, Hansen (2014) reports on the basis of two surveys comprising 1,155 and 757 bank customers that consumers rely more on satisfaction and less on trust after the financial crisis than before the financial crisis when determining whether they should remain loyal to a particular financial service provider. 7…”
Section: Why Is Trust Important?mentioning
confidence: 99%
See 1 more Smart Citation
“…Hauff (2019) also finds that the higher trust in the own bank is, the lower the intention to switch to another bank. However, Hansen (2014) reports on the basis of two surveys comprising 1,155 and 757 bank customers that consumers rely more on satisfaction and less on trust after the financial crisis than before the financial crisis when determining whether they should remain loyal to a particular financial service provider. 7…”
Section: Why Is Trust Important?mentioning
confidence: 99%
“…For example, trust positively depends on the perceived sensitivity of banks towards customers' problems and effectiveness in finding answers towards these problems Hansen (2012). finds that trust in Danish pension and mortgage companies is positively associated with the degree to which customers are satisfied about the relationship they have with the financial service provider Hansen (2014). shows the importance of the perceived relationship for banks in Denmark.…”
mentioning
confidence: 94%
“…Another stream of research has focused on understanding consumer trust in their knowledge and in their ability to carry out reasonable decisions in the marketplace (e.g., Hansen and Thomsen ). However, with a few exceptions (e.g., Grayson, Johnson, and Chen ; Hansen ; Hansen ; Hansen ), consumer trust in the broader business context (i.e., BST) has received very little attention. BST can be regarded as “formal” or “informal.” Formal BST is the belief that proper impersonal structures are in place to enable one to anticipate a successful future endeavor (McKnight, Cummings, and Chervany ).…”
Section: Theoretical Framework and Research Hypothesesmentioning
confidence: 99%
“…More specifically, BST can be defined as the expectation held by the consumer that companies within a certain business type are generally dependable and can be relied on to deliver on their promises (Hansen ). Despite the well‐recognized significance of trust in consumer financial behavior, only few previous studies (i.e., Grayson, Johnson, and Chen ; Hansen, , ; Hansen ) have investigated the influence of BST on financial consumer behavior. However, while past research has considered the direct and indirect influence of BST on relationship satisfaction and trust, no research has examined whether BST may influence relationships between consumer financial knowledge, cognitive effort, and financial healthiness.…”
Section: Introductionmentioning
confidence: 99%
“…Consumer risk‐taking, supplier trust, social norms and information involvement are central to much of thought in the financial market literature, and a deeper understanding of the interplay between these elements is essential for advancing research and managers' and authorities' thought and policy. Indeed, recent research (Hansen, , ; Springford et al ., ) points to the fact that the financial crisis has even elevated the interest in consumer financial trust and risk‐taking behaviour. In addition, government education programmes and financial researchers and managers have all shown an increased focus on consumer involvement in financial information (e.g.…”
Section: Introductionmentioning
confidence: 97%