The Penta-helix: A sustainable tourism strategy of Bali's villages

Abstract

The study proposes a sustainable tourism strategy in Bali’s village through adapting the Penta-helix model. This paper is qualitative research using content analysis based on secondary data and applies the Penta-helix approach. Based on the literature review and synthesis, the proposal consists of 1) maximizing the academic world through community service programs; 2) CSR towards developing a tourism village; 3) community-based development; 4) infrastructure, and 5) branding. The five-elements that we provide is expected to increase awareness and maximize the potential of sustainable village tourism in Bali.

Kolaborasi Pentahelix Untuk Pengembangan Desa Timpag Menuju Desa Wisata Berbasis Green Tourism

“…Pada awalnya GT didefinisikan sebagai perjalanan dengan tujuan flora, fauna, dan warisan budaya sebagai daya tarik utamanya. Definisi ini selanjutnya berkembang hingga mencakup perjalanan ramah lingkungan ke destinasi untuk meminimalisasi dampak negatif melalui usaha melestarikan sumber daya alam dan mengadaptasi program agar mampu melestarikan segenap sumber daya (Graci dan Dodds, 2008;Novianti, 2020). Pengembangan GT sangat penting untuk mendorong perjalanan para wisatawan untuk membantu mendukung aspek alam dan budaya, sambil mendorong menghormati dan melakukan konservasi sumber daya dan keanekaragaman budaya.…”

The Role of Influencers and Digital Content as a Marketing Strategy During the Covid-19 Pandemic

“…In this digital era, public relations not only emphasize message processing and relationship management, but also the practice of supervising the online community as a resource. This has created a new field of work in the workforce, including strategies on social media, online community management, and digital maintenance management (Novianti, 2020). Digital public relations can also be involved in disseminating various kinds of information such as publishing online news broadcasts or updating any matter related to the organization to stakeholders.…”

Building Place Branding of Kampung Cabe with Community at Desa Kabasiran Parung Panjang

“…From an academic point of view, this opportunity makes academics have a laboratory to directly apply the knowledge they have mastered at a practical level so that it can be useful for the community. Media in this case includes social media, mass media (Novianti, 2020) and citizen journalism (Hardianto, Sumartono, MR.Khairul Muluk, & Wijaya, 2017) can play a role in publicizing the branding that has been formed so that it can be conveyed to the Kampung Cabe target market.…”