2011
DOI: 10.1080/19388160.2011.627015
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The Outbound Chinese Tourism to Italy: The New Graduates' Generation

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Cited by 38 publications
(23 citation statements)
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“…In particular, understanding the perceived image of Europe among potential Chinese travellers is necessary for effective destination marketing. Limited studies have been devoted to understanding the image of Western Europe and/or individual countries within this region [63]. In fact, Cai et al [64] meta review of the Chinese outbound travel market confirms that Europe is an under-researched context.…”
Section: Chinese Travellers Images Of Western Europementioning
confidence: 99%
See 1 more Smart Citation
“…In particular, understanding the perceived image of Europe among potential Chinese travellers is necessary for effective destination marketing. Limited studies have been devoted to understanding the image of Western Europe and/or individual countries within this region [63]. In fact, Cai et al [64] meta review of the Chinese outbound travel market confirms that Europe is an under-researched context.…”
Section: Chinese Travellers Images Of Western Europementioning
confidence: 99%
“…To capture Chinese travellers' perceptions, 21 image attributes measured the tourism product generally offered to Chinese travellers such as attractive scenery and natural attractions and cultural/historical attractions, and the more general images of Western Europe such as cities with modern technology, quality accommodation, and quality tourist services [60,63,65,66,73]. The items were measured on a bipolar 7-point Likert scale anchored on [1] Offers very little and [7] Offers very much.…”
Section: Survey Instrumentmentioning
confidence: 99%
“…Although China has a rapidly growing middle class with ever more disposable income, more leisure time and better accessibility to information on faraway destinations (Corigliano 2011;Mok and DeFranco, 1999;Sparks and Pan, 2009;Wang, Vela & Tyler 2008), its outbound long-haul tourism is still limited to a relatively small sector of its population (Yun and Joppe, 2011). Only the top 5% has the resources for outbound travel, whereas the mobility of the mass of the population remains limited to domestic travel.…”
Section: Constellations Of Long-haul International Tourism From the Ementioning
confidence: 99%
“…Yang, Reeh and Kreisel, 2011;Corigliano, 2011;Wang, Vela and Tyler, 2008). As China became one of the fastest growing source markets for countries such as the US, Canada and the UK (Cripps, 2013, Li et al, 2011, studies of outbound long-haul Chinese tourists have proliferated (e.g.…”
Section: Constellations Of Long-haul International Tourism From the Ementioning
confidence: 99%
“…This continent actually receives 25% of the total Chinese outbound tourism, as opposed to 17% of Japanese and Indian outbound tourism. Germany and France will probably continue to be the most attractive European countries for Chinese tourists thanks to the strong commercial relationships and the improved flight connections (Antonioli Corigliano, 2011).…”
Section: Main European Destinationsmentioning
confidence: 99%