2015
DOI: 10.1016/j.knosys.2014.10.015
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Bagged fuzzy clustering for fuzzy data: An application to a tourism market

Abstract: Segmentation has several strategic and tactical implications in marketing products and services. Despite hard clustering methods having several weaknesses, they remain widely applied in marketing studies. Alternative segmentation methods such as fuzzy methods are rarely used to understand consumer behaviour. In this study, we propose a strategy of analysis, by combining the Bagged Clustering (BC) method and the fuzzy C-means clustering method for fuzzy data (FCM-FD), i.e., the Bagged fuzzy C-means clustering m… Show more

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Cited by 44 publications
(21 citation statements)
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References 99 publications
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“…This approach to segmentation casts doubt on the stability and reproducibility of the identified clusters. With the exception of a few studies (i.e., Molina et al, 2015) that use latent class analysis, robust segmentation methods such as SOM (Bloom, 2004(Bloom, , 2005Li, Law, & Wang, 2010;Mazanec, 1994), and ensemble methods among which BC (Dolnicar & Leisch, 2003;D'Urso, Disegna, Massari, & Prayag, 2015;Prayag, Disegna, Cohen, & Yan, 2015) are sparsely used in tourism studies. In particular, ensemble methods refer to a set of individually trained classifiers (such as neural networks and clustering methods) whose findings are combined to generate clusters (Opitz & Maclin, 1999).…”
Section: Methodsmentioning
confidence: 99%
“…This approach to segmentation casts doubt on the stability and reproducibility of the identified clusters. With the exception of a few studies (i.e., Molina et al, 2015) that use latent class analysis, robust segmentation methods such as SOM (Bloom, 2004(Bloom, , 2005Li, Law, & Wang, 2010;Mazanec, 1994), and ensemble methods among which BC (Dolnicar & Leisch, 2003;D'Urso, Disegna, Massari, & Prayag, 2015;Prayag, Disegna, Cohen, & Yan, 2015) are sparsely used in tourism studies. In particular, ensemble methods refer to a set of individually trained classifiers (such as neural networks and clustering methods) whose findings are combined to generate clusters (Opitz & Maclin, 1999).…”
Section: Methodsmentioning
confidence: 99%
“…In general, internal validity measures provide useful guidelines in the identification of the best final partition (Handl et al, 2005;D'Urso et al, 2015). Xie & Beni (1991) and Campello & Hruschka (2006).…”
Section: Fuzzy Partition Validitymentioning
confidence: 99%
“…D'Urso and Giordani [26] suggested a fuzzy clustering method for symmetrical fuzzy data based on a weighted (squared) distance for fuzzy data. Suggestive applications of fuzzy clustering methods for fuzzy data have been suggested by D'Urso et al [23,25,24] and Disegna et al [14]. In a clusterwise framework, Yang and Ko [55], D'Urso and Santoro [30] and D'Urso et al [29] adopt a fuzzy clustering-based approach to overcome the heterogeneity problem in fuzzy regression analysis of fuzzy data.…”
Section: Introductionmentioning
confidence: 99%