“…Based on GMTI (Global Muslim Travel Index) data in 2019, the number of Muslim tourists worldwide reached 230 million (Lahny, 2019). Moreover, according to the Ministry of Tourism, Bandung was appointed as one of the national priority halal tourist destinations in 2019 (Parhan et al, 2021). And especially if Bandung is designated as the center of halal tourism in Indonesia, it will be interesting and there will certainly be many who will provide support, especially the majority population in Bandung is muslim (Gaffar et al, 2021).…”