The research question is \How can¯rms approach synchronization in strategic planning?", aiming to investigate opportunities for improved synchronization within strategic planning. The focus is on roadmapping, as a relatively simple,°exible and widely used method that includes time as an explicit dimension. The adopted methodology is a process approach, consisting of literature review, exploratory interviews, practitioner interviews, and case studies with large multinational¯rms based in the UK that are familiar with roadmapping. As a result, four types of synchronization have been identi¯ed and discussed, including generic forms of each type, illustrated with industrial examples from the case studies.