This study provides a profile of people who use the Internet to gather travel information or to purchase travel arrangements. Compared to other World Wide Web users, those who search for or purchase travel on-line are more likely to be 26 to 55 years of age; to have higher incomes; to be employed in management, professional, or computer-related occupations; and to have more years of experience on-line. Concerns about credit card security, evaluation of product quality, and privacy issues are problems that on-line retailers of travel products must overcome.
Several studies in the hospitality field have analyzed academic journals to assess trends and suggest future directions of research. Despite its economic significance and rapid growth rate, convention tourism has received relatively little research attention. Furthermore, very little analysis has been conducted on the content of articles that examined this important industry sector. The purpose of this study is to determine the progress in convention tourism research to date by utilizing a content analysis on published articles in 14 academic journals, with the aim of identifying focus areas and providing future research directions.
This study uses canonical correlation analysis to examine the relationship between two sets of variables that can be used in evaluating a travel destination. The first set is composed of five variables that are referred to as previous travel experience and trip characteristics. These five variables include two measures of previous travel experience (number of countries visited, number of countries visited for pleasure) and three trip characteristics (length of stay, number of people in the travel party, and travel mode). The second set of variables consists of four criterion variables referred to as destination evaluation variables. These variables (satisfaction, service quality, value, and likelihood to return) are used to evaluate the travel destination. Results of the study indicated that a portion of the variance in destination evaluation can be attributed to previous travel experience and trip characteristics.
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