The Mobile Internet: The Pioneering Users' Adoption Decisions

Fogelgren-Pedersen, Ann Malene

doi:10.1109/hicss.2005.606

Cited by 20 publications

(9 citation statements)

References 16 publications

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“…Overall, the gender and age structure of the present study's sample resembles the profile of early MI or advanced MDS adopters observed in previous investigations of this customer segment in countries other than Germany (e.g. Fogelgren-Pedersen, 2005;Kim et al, 2007;Kim et al, 2008;Koivumä ki et al, 2008;Oh et al, 2008;Verkasalo, 2008a).…”

Section: Data Collection Procedures and Samplesupporting

confidence: 73%

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Communication behaviors and perceptions of mobile internet adopters

Gerpott

2010

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This paper aims to empirically explore the extent to which actual use intensity of mobile internet (MI) access is influenced by factual use conditions and evaluative perceptions of MI adopters. Furthermore, it analyzes relationships between this usage behavior and mobile voice call as well as SMS activity quantities at the individual customer level.Design/methodology/approach -Indicators of actual MI, voice call and SMS use intensity were obtained for a sample of 443 MI customers of a mobile network operator (MNO) in Germany. The objective behavioral measures were integrated with adopter responses collected through a standardized telephone survey.Findings -Factual MI use conditions (MI tariff type and appliance class, fixed broadband internet home access) were significant predictors of MI use intensity, whereas MI-related evaluative perceptions (e.g. MI value assessment) were not. Distributions of MI, voice telephony, and SMS use intensities were highly skewed. A small group of users disproportionately contributed to the total MI traffic generated by the sample. Most customers use MI only to a limited extent after the initial adoption. MI use intensity was not significantly correlated with mobile voice communication or SMS activity levels.Research limitations/implications -The study included data only from early MI subscribers of one MNO in a single country. The system-captured MI use intensity indicator did not distinguish between different variants of MI services. Measures of factual MI use circumstances were not very fine-grained. Common potential perceptual antecedents of MI acceptance (e.g. usefulness, ease of use) were excluded due to constraints imposed by the collaborating MNO.Practical implications -The research indicates that MNO should consider promoting MI use intensity by offering ''packages'' that encompass a flat rate and a laptop at special bundle prices. Further, MNO are well-advised to develop activities which discourage customers who do not already have a fixed broadband access at home from the acquisition of such an installation in the future. Finally, managers are urged to critically reflect the validity of single rater studies on MI acceptance be...

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Section: Data Collection Procedures and Samplesupporting

confidence: 73%

“…Many investigations suggest that (early) MI adopters are young males (e.g. Fogelgren-Pedersen, 2005;Hsu et al, 2007;Kim et al, 2007;Jiang, 2008;Kim et al, 2008;Koivumä ki et al, 2008;Verkasalo, 2008b;Qi et al, 2009). However, there are VOL.…”

Section: Demographic Characteristicsmentioning

confidence: 99%

Communication behaviors and perceptions of mobile internet adopters

Gerpott

2010

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“…Similarly, Fogelgren-Pedersen (2005) found that connection stability and geographic coverage are one of the significant variables of perceived relative advantage in mobile Internet. Also, in the worldwide mobile Internet user survey, Fife (2005) found that perceived enhanced utility of mobile services are the strong value motivating use of mobile technology.…”

Section: Customers' Intentions To Adopt Convergence Technologiesmentioning

confidence: 95%

User acceptance of mobile Internet: Implication for convergence technologies

Shin

2007

Interacting with Computers

180

111

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Using the Technology Acceptance Model as a conceptual framework and a method of structural equation modeling, this study analyzes the consumer attitude toward Wi-Bro drawing data from 515 consumers. Individuals' responses to questions about whether they use/accept Wi-Bro were collected and combined with various factors modified from the Technology Acceptance Model.The result of this study show that users' perceptions are significantly associated with their motivation to use Wi-Bro. Specifically, perceived quality and perceived availability are found to have significant effect on users' extrinsic and intrinsic motivation. These new factors are found to be Wi-Bro-specific factors, playing as enhancing factors to attitudes and intention.

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“…Defining M-Internet is quite important before having any theoretical or empirical discussion as there are a lot of mobile strands that have different characteristics [11]. M-Internet can be defined as the "access to the Internet with devices that offer wireless connectivity" [20]. M-Internet relies on the three interconnected elements: the mobile device, a mobile network, and mobile content [20].…”

Section: Literature Reviewmentioning

confidence: 99%

Understanding the Adoption of Mobile Internet in the Saudi Arabian Context: Results from a Descriptive Analysis

Baabdullah

Dwivedi

Williams

et al. 2015

Open and Big Data Management and Innovation

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Utilising Mobile Internet (M-Internet) services would increase socioeconomic benefits. Hence, it is necessary to consider the factors that may increase the adoption of M-Internet services within the context of Saudi Arabia. This research aims to examine potential users' intentions towards different variables that may be significant for supporting higher usage of M-Internet services in the domain of the Kingdom of Saudi Arabia. This study embraces the following variables: perceived risk, innovativeness; performance expectancy, effort expectancy, social influence, facilitating conditions, perceived value, hedonic motivation and behavioural intention. Data was collected by means of a questionnaire on a convenience sample that consisted of 600 subjects with a response rate of 69.5%. The findings gathered from a descriptive analysis suggested that the related variables are perceived as significant by participants and they have strong behavioural intention to use M-Internet services.

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The Mobile Internet: The Pioneering Users' Adoption Decisions

Cited by 20 publications

References 16 publications

Communication behaviors and perceptions of mobile internet adopters

Communication behaviors and perceptions of mobile internet adopters

User acceptance of mobile Internet: Implication for convergence technologies

Understanding the Adoption of Mobile Internet in the Saudi Arabian Context: Results from a Descriptive Analysis

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