User acceptance of mobile Internet: Implication for convergence technologies

Abstract

Using the Technology Acceptance Model as a conceptual framework and a method of structural equation modeling, this study analyzes the consumer attitude toward Wi-Bro drawing data from 515 consumers. Individuals' responses to questions about whether they use/accept Wi-Bro were collected and combined with various factors modified from the Technology Acceptance Model.The result of this study show that users' perceptions are significantly associated with their motivation to use Wi-Bro. Specifically, perceived quality and perceived availability are found to have significant effect on users' extrinsic and intrinsic motivation. These new factors are found to be Wi-Bro-specific factors, playing as enhancing factors to attitudes and intention.

The moderating role of prior experience in technological acceptance models for ubiquitous computing services in urban environments

“…In conclusion, as prior research demonstrates, we find that innovativeness is significant in using ubiquitous computing services in urban environments. On the other hand, perceived enjoyment represents an intrinsic motivation, and several previous researchers have found a significant role of it in intention toward MDS [21,23,27,30,31,39]. In fact, in accordance with our study, Kim et al [30] Karahanna, and Straub [83] noted that understanding the role of perceived enjoyment over time is an important avenue of research to pursue.…”

“…The motivation-oriented perspective views the user's perception of usefulness as a measure of extrinsic motivation [34]. It has been widely known that systems' perceived usefulness has a direct influence on the intention to use an information system, as prior research claimed [35][36][37][38][39][40][41][42].…”

Penerimaan Layanan Mobile Broadband Wireless Access di Kota Yogyakarta

“…Model penelitian TAM berfokus pada variabel eksternal perceived usefulness dan perceived ease of use dalam mengkonfirmasi sikap dan minat penggunaan sistem sesungguhnya. Berdasarkan penelitian Shin (2007) dan Qiantori, et.al (2010), modifikasi variabel eksternal TAM dapat dikembangkan pada perceived quality dan perceived avaibility. Modifikasi model TAM juga melibatkan variabel moderasi gender.…”

“…Berdasarkan latar belakang di atas, penelitian ini dilakukan untuk mengetahui faktor apa yang mempengaruhi secara positif sikap dan minat penggunaan (behavior intention) layanan broadband. Shin (2007) merumuskan persepsi pengguna dalam empat rumusan besar yaitu persepsi kemanfaatan (perceived of usefulness), persepsi kualitas layanan (perceived of quality), persepsi ketersediaan layanan (perceived of availability), dan persepsi kenikmatan layanan (perceived of enjoyment). Penelitian tersebut menunjukkan minat penggunaan layanan wireless broadband dipengaruhi secara signifikan oleh sikap penggunaan layanan dan lingkungan sekitarnya.…”

“…Qiantori., et.al memasukan variabel yang sama dengan Shin (2007) tetapi berbeda dalam penggunaan variabel moderasi. Menurut Qiantori., et.al (2010), minat penggunaan mobile TV berbasis 3G dipengaruhi oleh sikap penggunaan layanan, lingkungan sosial, dan harga layanan.…”