The mediating role of destination value, tourist satisfaction, and tourist engagement on the relationship between destination image and tourist loyalty in Maluku, Indonesia

Huwae, Victor Ernest; Noermijati, Noermijati; Rofiaty, Rofiaty; Husein, Ananda Sabil

doi:10.1080/14927713.2020.1815563

Cited by 6 publications

(5 citation statements)

References 62 publications

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“…The subsequent finding is that the image of the destination has a positive and significant effect on e-WOM and intention to re-visit (H2 and H4). These results support those of previously conducted research (Heydari et al, 2021;Huwae et al, 2020). Furthermore, these researchers found that e-WOM contributed positively to the intention to revisit (H5), a conclusion which supports those of earlier investigations (Wandoko & Panggati, 2022;Jalilvand & Samiei, 2012).…”

Section: Discussionsupporting

confidence: 91%

“…Loyalty involves repeat purchases, a positive attitude, long-term commitment, a desire to continue affiliation, and the intention to disseminate positive information among others (Artuger et al, 2013). Previous research strongly suggested that the intended destination's image influences visitor loyalty (Huwae, 2020). For example, a case study conducted on the city of Chengdu found that a major factor encouraging tourists to return was the influence of its image (Liang & Xue, 2021).…”

Section: Marketing MIX Destination Image and Revisit Intentionmentioning

confidence: 99%

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The effect of e-WOM model mediation of marketing mix and destination image on tourist revisit intention

Adam¹,

Ibrahim²,

Putra³

et al. 2023

10.5267/j.ijdns

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Word-of-mouth (WOM) has been recognized as one of the most influential forms of information transmission. Advances in information technology and the emergence of online social networking sites have changed the manner in which data is delivered. This phenomenon has an impact on consumers because readily accessible information can significantly influence consumption-related decisions. The purpose of this paper is to examine the role of e-WOM in mediating the influence of the marketing mix and destination image on the intention of tourists to re-visit destinations. The primary data was derived from 190 tourist respondents and collected by means of questionnaires distributed via Google forms. The resulting data was analyzed using AMOS-SEM, while evaluating the role of e-WOM as a model involving a Sobel test. The results of the analysis indicated that e-WOM plays a highly significant role in piquing individual's' interest in re-visiting tourist sites. Contributory factors such as the marketing mix, destination image, and e-WOM all support this research hypothesis.

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Section: Discussionsupporting

confidence: 91%

Section: Marketing MIX Destination Image and Revisit Intentionmentioning

confidence: 99%

The effect of e-WOM model mediation of marketing mix and destination image on tourist revisit intention

Adam¹,

Ibrahim²,

Putra³

et al. 2023

10.5267/j.ijdns

View full text Add to dashboard Cite

show abstract

“…Regarding the influences of affective image, satisfaction, and variety seeking on tourists’ loyalty, it is necessary to highlight that while these variables have been widely studied in tourism research ( Bigné et al, 2001 ; Huwae et al, 2020 ; Kim, 2018 ; San Martín et al, 2019 ), this study provides a new perspective in the specific context of a pandemic like COVID-19. Specifically, our results show that affective destination image positively influences the intentions to revisit and recommend a tourist site at the beginning of the post-pandemic period for both national and international tourist destinations.…”

Section: Discussionmentioning

confidence: 99%

“…Many studies have demonstrated, in different geographical contexts, that individuals’ intentions to revisit a tourist destination and recommend it to other people are positively influenced by their satisfaction with the destination (e.g. Bigné et al, 2001; Prayag and Ryan, 2012; San Martín et al, 2013; Hernández-Mogollón et al, 2020; Huwae et al, 2020). With all this in mind, the following hypotheses are established:…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Destination loyalty and pandemic risks: Revisiting the study of tourist loyalty during the covid-19 pandemic

Herrero

Martín-Gutiérrez

Collado-Agudo

et al. 2022

Tourism and Hospitality Research

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This paper examines how tourist behaviour is conditioned by the COVID-19 pandemic, developing a theoretical framework that considers not only traditional variables such as image, satisfaction, and variety seeking, but also the risks perceived during a pandemic to better explain loyalty towards a tourist destination. Moreover, the paper explores whether the effects of these variables differ in loyalty formation if people who consider visiting a destination in their country again are compared to people who contemplate travelling again to an international destination. Empirical evidence from a survey sample comprising more than 1000 Spanish tourists shows that pandemic-related risks differently influence the tourist loyalty dimensions intention to revisit and recommend both a national destination (441 respondents) and an international destination (600 respondents). Finally, affective image and satisfaction are the main drivers of loyalty in both subsamples.

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“…Maluku, an archipelagic province, has large and small islands with various riches in each of the islands. Maluku is used as a tourist destination with the image of marine tourism (Huwae et al, 2020). Since Maluku is an archipelagic province, it has a natural wealth of beautiful beaches and a wealth of marine tourist attractions.…”

Section: Introductionmentioning

confidence: 99%

Sustainable Ecotourism Development In Negeri Lumoli, Maluku-Indonesia: Sociology Studies

Titaley

2023

Khazanah Hukum

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The potential development of the tourism sector is often associated with its role as one of the strengths of the source of income contribution to regional income. Sociologically, Maluku consists of a series of large and small islands with various beauties, makes Maluku an amazing tourist place in cultural customs and natural scenery. In this context, tourism development must refer to sustainable tourism development in Negeri Lumoli, Maluku-Indonesia, which has good tourism and culture. This research aimed to explain how to develop waterfalls as Ecotourism for sustainable tourism development in Negeri Lumoli. Sustainable tourism development refers to the World Tourism Organization, which includes environmentally, economically, and socio-culturally sustainable components. One form of sustainable tourism is Ecotourism. The tourism process is carried out by protecting and minimizing environmental impacts, maximizing benefits for residents, and maximizing tourist satisfaction. The development of an area into an ecotourism area will foster hope in the community so that Ecotourism can positively influence people's lives and the living environment. In this ecotourism research conducted in Negeri Lumoli, related to the existence of waterfalls, the results of the study indicate that community expectations from ecotourism development can support three important components of the community's economy, ecology that is still maintained, and socio-cultural sustainability, so that in the end it becomes a destination for tourism. Superior and sustainable tourism.

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The mediating role of destination value, tourist satisfaction, and tourist engagement on the relationship between destination image and tourist loyalty in Maluku, Indonesia

Cited by 6 publications

References 62 publications

The effect of e-WOM model mediation of marketing mix and destination image on tourist revisit intention

The effect of e-WOM model mediation of marketing mix and destination image on tourist revisit intention

Destination loyalty and pandemic risks: Revisiting the study of tourist loyalty during the covid-19 pandemic

Sustainable Ecotourism Development In Negeri Lumoli, Maluku-Indonesia: Sociology Studies

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