The mediating role of consumer trust in an online merchant in predicting purchase intention

Hong, Ilyoo Barry; Hoon, Seo Jang

doi:10.1016/j.ijinfomgt.2013.08.007

Cited by 303 publications

(287 citation statements)

References 41 publications

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“…Existing studies pose that trust is an important predictor of purchase intention. Hong and Cha (2013) found that the mediating effect of consumer trust in an online purchase in the relationships between components of perceived risk and purchase intention. According to Commitment Trust Theory, taken as the theoretical background of this study, Morgan and Hunt (1994) posit that relationship commitment and trust are key elements within a successful relationship as they have a facilitating role of cooperative behaviors between related parties and foster them to sustain a permanent relationship.…”

Section: The Direct Effect Of Brand Trustmentioning

confidence: 98%

The Antecedents of Revisit Intention in Medical Businesses

Arıcı

Güçer

2018

isarder

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This study investigates the relationship between electronic word-of-mouth (eWOM) and revisit intention of the medical tourists by focusing on the mediating role of brand trust. The Commitment Trust Theory was taken as the theoretical background of this study which posits relationship commitment and trust as key elements within a successful relationship. Having utilized data from 388 domestic medical tourists via a survey in Antalya, Turkey, it was concluded that eWOM has positive and significant influences on revisit intention. In addition, Structural Equation Modelling has shown that brand trust mediates the indirect effect of eWOM on revisit intention. This study concludes with discussion of empirical findings followed by practical implications, limitations and future directions.

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Section: The Direct Effect Of Brand Trustmentioning

confidence: 98%

The Antecedents of Revisit Intention in Medical Businesses

Arıcı

Güçer

2018

isarder

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“…The belief factor as the main element that determines one's intention to perform certain actions (Hong & Cha, 2013). Belief is a picture of a person's thoughts and opinions are influenced by the social context of something (Kotler & Keller, 2006).…”

Section: Intentionmentioning

confidence: 99%

Whose Choice Is It? The Role of Attitude in Determining Customer’s Intention to Use the Courier

Setiyawati

Haryanto

Haryono

2016

ASS

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Numerous researchers have centered their attention on attitude towards an intention to use services, but only a few have focused on attitude towards customer's intention to use the courier. This paper aims to better understand the product quality, price reasonableness as well as brand image that influence the attitude, and lastly the role of attitude as a mediator towards consumer's intention to use a courier in Indonesia.A total of 100 questionnarires were obtained from customers through random sampling. Using an Ordinary Least Squares (OLS) approach which was intended to test the hypotheses; with a significance level p ≤ 0.05. The findings show that product quality, and brand image are influencing the attitude of courier usage. The different results indicated that price reasonableness does not influence the attitude of courier usage, whereas the attitude ables to act as mediator to product quality, price reasonableness, and brand image towards the intention to use a courier.Concerning intention to use the courier, our findings support an attitude dimensions that represents a commitment to improving a product quality standard and positive perception of the brand image. The evidence is also found for the multidimensional attitude model of attitudes: that attitude predicted by the product quality has followed by an adoption common standard. Moreover, our results state that the brand image is stronger predictors of attitude than product quality and moreover price reasonableness that the dimensions of attitude toward a differential impact on intention to use a courier, with affective attitude appearing are more strongly related to intention. In summary, this study suggests that it is considerably more likely that attitudes will be closely related to actions. There's a need for future studies to extend the model of this research by adding other independent variables that are able to describe consumer demand.

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“…Trust factor as main elements that determine a consumer's intention to do certain actions (Hong & Cha, 2013) consumer's belief will not act opportunistically. Trust is a mental picture thought and opinions are influenced by social context.…”

Section: Intentionsmentioning

confidence: 99%

Why Customers Intend to Use Express Delivery Services

Setiyawati

Haryanto²

2016

CSBM

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The aim of this research was to better understand the effects of products quality, price reasonableness, brand image, and attitude towards customer's intention. This research was guided by four research questions: What product quality has a positive influence on express delivery services a positive attitude? What price reasonableness positive influence on attitude to use express delivery services? What positive effect on brand image expresses delivery services? What positive attitude influence on intention to use express delivery services? The methodology employed was survey of 100 customers plus in-depth interviews with courier service operators. Interviews and survey were conducted from August to October 2015. This research was used SEM techniques for data analyze. The results confirmed there was no relationship between products quality, price reasonableness and attitude. Furthermore, brand image has influence attitude. The mediating role effects of costumer's attitude for product quality, price reasonableness and brand image towards customer's intention offer new insight into antecedents on costumer's intention in a high influence. This study presents an original contribution to understanding brand image effect and its attributes either directly or through attitude towards customer's intention is determine.

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The mediating role of consumer trust in an online merchant in predicting purchase intention

Cited by 303 publications

References 41 publications

The Antecedents of Revisit Intention in Medical Businesses

The Antecedents of Revisit Intention in Medical Businesses

Whose Choice Is It? The Role of Attitude in Determining Customer’s Intention to Use the Courier

Why Customers Intend to Use Express Delivery Services

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