The Local Creative Ads on Sritanjung Fm to Increase Financial Revenue During Covid-19 Pandemic

Achmad, Zainal Abidin; Juwito, Juwito; Saud, Muhammad

doi:10.30813/bricolage.v6i02.2229

Cited by 13 publications

(11 citation statements)

References 10 publications

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“…Several components are used in digital marketing: websites, social media marketing, search engine marketing, email marketing, video marketing, and online advertising. Online advertising is a prominent approach for both startup companies and established companies to engage with their potential consumers (Achmad et al, 2020;Saputra et al, 2020). Social media as a new media has more interactive communication characteristics than conventional media.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Digital Marketing Communication to Increase CRSL Store Brand Awareness

Salim

Rosdian

Marta

2022

Jurnal Ilmiah Fakultas Ilmu Komunikasi

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CRSL Store is a clothing store or distribution company that produces various bags, backpacks, garments, jackets, headgear, and footwear. The CRSL brand attracted many people because of its unique products, which consisted of five adorable animal figures. CRSL indirectly undertakes a "save animal" campaign through the products it makes. Strong CRSL brand identity must be continually maintained and strengthened to build brand awareness. Digital marketing communications is one of the tactics employed by CRSL to raise brand recognition. This research determines how much CRSL uses digital marketing to boost brand recognition. The researcher method used in this research is descriptive qualitative, with the CRSL brand as the subject of investigation. Interview, observation, and documentation approaches were utilized to obtain data, while three stages of data analysis are used, including data reduction, display, and verification. Furthermore, the triangulation method was used to assess the data's veracity. Seven sources were consulted, including CRSL's CEO, Chief in Editor, Store Manager, COO, and three CRSL customers. The results reveal that CRSL has increased brand awareness by incorporating components of digital marketing communications. These elements include websites, social media marketing, search engine marketing, email marketing, video marketing, and online advertising. Several of these features, such as search engine marketing and email marketing, are still in the early stages of development. The digital marketing plan carried out by CRSL is supported by segmentation, targeting, and positioning techniques to group a large market. The number of Instagram followers, viewers on TikTok social media, and website visitors have increased, indicating that CRSL's brand recognition has grown. It may continue to raise CRSL brand recognition with a strong brand identity and a brilliant digital marketing communications strategy.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Digital Marketing Communication to Increase CRSL Store Brand Awareness

Salim

Rosdian

Marta

2022

Jurnal Ilmiah Fakultas Ilmu Komunikasi

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“…Etnografi virtual sebagai suatu metode yang berupaya untuk menggali lebih dalam mengenai subjek atau fenomena yang terjadi di dunia virtual atau ruang virtual Achmad & Ida, 2018;Hine, 2000Hine, , 2004. Ruang virtual sebagai tempat hidup komunitas-komunitas virtual menjadi sarana komunikasi interaktif yang dipahami sebagai budaya virtual ataupun artefak budaya (Achmad, Ida, Mustain, & Lukens-Bull, 2021;Achmad, Juwito, Candrasari, & Ashfaq, 2021;Achmad, Juwito, & Saud, 2020).…”

Section: Metodeunclassified

Budaya komunikasi virtual di Twitter dan Tiktok: Perluasan makna kata estetik

Oktaviana

Achmad

Arviani

et al. 2021

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Kata estetik mengalami perluasan makna dari makna asalnya akibat penggunaannya di Twitter dan TikTok. Perluasan makna itu menimbulkan perdebatan pada pengguna kedua media sosial tersebut. Studi ini bertujuan untuk mengetahui penyebab dan proses terjadinya perluasan makna, termasuk motivasi pengguna Twitter dan TikTok menggunakan kata estetik yang maknanya berbeda dengan Kamus Besar Bahasa Indonesia (KBBI). Studi berjenis kualitatif ini menggunakan pendekatan etnografi virtual dengan mewawancarai tujuh informan pengguna Twitter dan TikTok. Empat orang informan pengguna Twitter, yaitu @iyayaudahgpp, @semanismimpimu, @s8joh, dan @CharmingDevilll. Tiga orang informan pengguna TikTok, yaitu @Wiyantika, @aqua.ush, dan @pcynjm131. Hasil penelusuran virtual menunjukkan bahwa kata estetik telah mengalami perluasan makna. Kata estetik tidak sekadar bermakna indah tetapi juga berarti ungkapan kelucuan, ekspresi sindiran, dan pujian penampilan fisik. Penyebab perluasan makna adalah penggunaan kata estetik pada caption, cuitan, komentar, dan tagar oleh pengguna Twitter dan TikTok. Motivasi penggunaan kata estetik, disebabkan mengikuti tren, keisengan, dan candaan. Budaya berkomunikasi di media sosial berperan penting dalam perluasan makna kata dan penciptaan kata-kata baru. The word aesthetic has expanded from its original meaning due to its use on Twitter and TikTok. The expansion of meaning has caused debate among users of the two social media. This study aims to determine the causes and processes of the expansion of meaning, including Twitter and TikTok users' motivation to use aesthetic words that have different meanings from the Indonesian Dictionary (KBBI). The type of research is qualitative with a virtual ethnographic approach by interviewing seven informants using Twitter and TikTok. Four Twitter user informants, namely @iyayaudahgpp, @semanismimpimu, @s8joh, and @CharmingDevilll. Three informants using TikTok, namely @Wiyantika, @aqua.ush, and @pcynjm131. The virtual search results show that the word aesthetic has expanded its meaning. The word aesthetic does not only mean beautiful but also means an expression of cuteness, an expression of satire, and a compliment of physical appearance. The cause of the expansion of meaning is the use of aesthetic words in captions, tweets, comments, and hashtags by Twitter and TikTok users. The motivation for using the word aesthetic is due to following trends, fads, and jokes. The culture of communicating on social media has an essential role in expanding the meaning of words and creating new words.

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“…Komunikasi yang berlangsung seperti itu dapat memberikan pola jaringan komunikasi kelompok yang berbeda-beda, karena kondisi pengetahuan manusia antara lingkungan bisnis yang masih dipengaruhi serta keberadaan situasi mereka yang masih belum memahami konsep kewirausahaan. Misalnya kelompok yang masih belum memiliki pemahaman dan ada pula yang memahami lingkup kondisi UMKM yang saling intens sebagai jaringan komunikasi (Achmad et al, 2020).…”

Section: Abstrakunclassified

“…Metode juga dapat temuan peluang bisnis yang strategis untuk lingkungan bisnis dengan tujuan jaringan komunikasi dan lingkungan bisnis. Dapat dinamika lingkungan bisnis yang sehat dan dinamis dapat dalam studi kewirausahaan yang didukung pengetahuan manajemen sumber daya manusia tentang rencana bisnis dan strategi komunikasi pemasaran pengaruh dampak faktor-faktor lingkungan bisnis mereka (Achmad et al, 2020;Hanana et al, 2020).…”

Section: Metode Penelitianunclassified

Komunikasi Efektif Sebagai Paradigma Baru Pengelolaan Risiko Konsumen Dalam Creative Management System Moodle

Yodiansyah

Nanik²

2021

Bricolage

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Analysis of Business Marketing Strategies on the "RAFE" Element with Main Performance Evaluation Analysis on "RNNs" with Activity Logs "CMCNs." The results found business opportunities for success at the core of the entrepreneurial organization's communication goals that were supported knowing communication literacy using the MMS "CMS" Creative Management System method to analyze information technology literacy with competency required business opportunities. Business learning is understood as the process of business communication as a narrative communication method developed by postmodern. Management studies on promotion (creative) on the thinking patterns of small business creativity (talent management). The role of the Medium Enterprises Creative Community (MSME) is agreed with the cooperation contract as a very important financial capital in the national financial system. The role of entrepreneurship especially business opportunities in aspects of the pattern of the communication environment, such as increasing employment opportunities, equality, increasing resources, developing the creative economy and increasing the attractiveness of advertising through communication promotion. Digital literacy interests, attitudes, and abilities of individuals using digital technology as a process of communication objectives to access, manage, integrate, analyze, evaluate information data, build new knowledge, create and communicate with others, so they can participate effectively. In the first discussion, Marketing Communication Mix. Second, Creative Marketing System "CMS," Third, Perception of the business environment, Fourth, Strategic Ecological and Fifth, Cultural Patterns and Social Environment.

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The Local Creative Ads on Sritanjung Fm to Increase Financial Revenue During Covid-19 Pandemic

Cited by 13 publications

References 10 publications

Digital Marketing Communication to Increase CRSL Store Brand Awareness

Digital Marketing Communication to Increase CRSL Store Brand Awareness

Budaya komunikasi virtual di Twitter dan Tiktok: Perluasan makna kata estetik

Komunikasi Efektif Sebagai Paradigma Baru Pengelolaan Risiko Konsumen Dalam Creative Management System Moodle

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