The juxtaposition of sport and communication: defining the field of sport communication

Pedersen, Paul M.; Laucella, Pamela C.; Miloch, Kimberly S.; Fielding, Larry

doi:10.1504/ijsmm.2007.012400

Cited by 25 publications

(31 citation statements)

References 20 publications

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“…The extensive amount of media coverage dedicated to sport provides another indicator of its international impact. Pedersen, Miloch, and Laucella (2007) argued that the sport industry’s significant growth is largely attributed to the influence and growth of sports media, stating that although sports are not dependent on the media for survival, aspects of specific sports that do not receive much attention from media can struggle to gain awareness, which can lead to the inability to attract fans and achieve financial success.…”

mentioning

confidence: 99%

Is Apology the Best Policy? An Experimental Examination of the Effectiveness of Image Repair Strategies During Criminal and Noncriminal Athlete Transgressions

Brown

2014

Communication & Sport

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Through the use of a 2 × 3 factorial experiment, the researcher examined the effects of response strategies on an athlete’s perceived image after they provide a response when faced with a criminal or a noncriminal transgression. Results showed that the attacking the accuser strategy was just as effective as the mortification strategy in the repair of the athlete’s image overall, as well as when the athlete is faced with a criminal transgression; the bolstering strategy was also the least effective strategy, regardless of the type of transgression. Implications for the experimental examination of response strategies and for strategic communication practitioners are provided.

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confidence: 99%

Is Apology the Best Policy? An Experimental Examination of the Effectiveness of Image Repair Strategies During Criminal and Noncriminal Athlete Transgressions

Brown

2014

Communication & Sport

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“…Kegiatan pemasaran wajib dimiliki oleh setiap perusahaan maupun organisasi agar dapat terus berkembang, dalam hal ini komunikasi olahraga melibatkan proses diantaranya olahraga komunikasi, dan komunikasi antara praktisi industri olahraga, organisasi, dan para pemangku kepentingan internal dan eksternal untuk mendapatkan hubungan timbal balik antara mereka (Pedersen, et, al, 2007).…”

Section: Pendahuluanunclassified

Komunikasi Pemasaran Olahraga Renang

2018

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Komunikasi pemasaran memiliki peran penting dimana pemasaran olahraga menjadi salah satu kajian akademik yang menjelma menjadi sebuah bidang kajian yang menarik dan strategis dalam mendukung pembangunan, baik dalam pengertian pembangunan olahraga. Suatu organisasi menggunakan berbagai bentuk komunikasi pemasaran untuk mempromosikan apa yang mereka tawarkan dan mencapai tujuan finansial. Akan tetapi pada penelitian ini, organisasi PB PRSI adalah organisasi non-profit yang tujuan akhirnya tidak menghasilkan finansial. Tujuan penelitian ini adalah untuk menjelaskan strategi promosi yang dilakukan oleh organisasi PB PRSI dalam mempromosikan olahraga renang; serta untuk mengetahui alasan organisasi PB PRSI yang mengalami kendala dalam menjalankan strategi promosi olahraga renang. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus yang dapat mendeskripsikan, memahami, dan mengembangkan komunikasi pemasaran olahraga bagi organisasi PB PRSI. Data yang diperoleh melalui hasil wawancara dengan enam informan dari berbagai latar belakang yang berbeda-beda. Observasi dengan cara mendapatkan video serta foto berupa sponsorship yang bekerjasama dengan PB PRSI; serta studi dokumentasi. Hasil penelitian menunjukkan bahwa melaksanakan strategi promosi organisasi PB PRSI dalam mempromosikan olahraga renang di Indonesia ialah dengan berbagai macam cara mulai dari media sosial, media cetak, media televisi, serta melalui komunikasi pemasaran terpadu: berupa event. Cara mempromosikannya melalui beberapa konsep dari komunikasi pemasaran serta pemasaran olahraga seperti iklan, public relations, dan personal selling. Dalam melaksanakan strategi promosi organisasi PB PRSI terdapat beberapa kendala, diantaranya yakni fasilitas olahraga, prestasi yang sedang menurun, sponsorship, serta anggaran dana.

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“…Our conceptualizations of sport communication are typically much broader and inclusive than what others may endorse. Regardless, our original definition of the field can be found in a sport management and marketing publication where we proposed that “sport communication is a process by which people in sport, in a sport setting, or through a sport endeavour, share symbols as they create meaning through interaction” (Pedersen, Laucella, Miloch, & Fielding, 2007, p. 196).…”

Section: Focus: On Strategic Communication and Managementmentioning

confidence: 99%

Reflections on Communication and Sport

Pedersen

2012

Communication & Sport

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In this essay, Paul M. Pedersen provides a personal reflection on communication and sport and examines the area of strategic communication and management. His assessment begins with an overview of the growth and significance of the sport industry and communication’s ubiquitous and influential roles within it. In tracing his scholarly journey, Pedersen comes to see communication as an essential element in the sport industry, whether viewed from individualistic, organizational, or sport-specific perspectives. The focus section in this essay examines research on the Strategic Sport Communication Model (SSCM) and its usefulness in categorizing and operationalizing the field from a strategic management perspective. Using the SSCM as the guide, this reflection provides examples of sport communication research focused on each of the model’s three components. The reflection concludes with an analysis of future research opportunities, particularly opportunities to explore strategic decisions and effectiveness in the sport industry’s use of new/social media. Pedersen concludes that a key to developing best communication practices will be a research agenda that more fully contextualizes strategic communication and management in the sport marketplace.

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The juxtaposition of sport and communication: defining the field of sport communication

Cited by 25 publications

References 20 publications

Is Apology the Best Policy? An Experimental Examination of the Effectiveness of Image Repair Strategies During Criminal and Noncriminal Athlete Transgressions

Is Apology the Best Policy? An Experimental Examination of the Effectiveness of Image Repair Strategies During Criminal and Noncriminal Athlete Transgressions

Komunikasi Pemasaran Olahraga Renang

Reflections on Communication and Sport

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